Intel (INTC) - Get Reportunveiled a new commercial today starring Cleveland Cavaliers' All-Star LeBron James set to air on Saturday during the NCAA Final Four matchups.

The commercial features James breaking down in tears after sinking a game-winning shot. However, as James goes to celebrate with his teammates, the face of a crying baby superimposes his face.

Through the commercial, Intel aims to showcase its 360-degree technology which allows fans to view games from a myriad of angles.

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Intel hopes to "draw a parallel between our high-performance brand and this high-performing athlete."