The column was originally published on RealMoney on June 8 at 1:38 p.m. EDT.

You get the call, "Psst, I am hearing

Wolverine World Wide

(WWW) - Get Report


Deckers Outdoor

(DECK) - Get Report


What to do?

1. You go buy some Deckers, sight unseen, because it makes too much sense to check out Hush Puppies and Morrell vs. Teva and UGG!

2. You buy calls on Deckers because you see others buying them, and what the heck, where there's smoke, there's fire.

3. You do nothing, 'cause you know that

tips are for waiters and there's no way that anyone could really know this trade without going to jail.

No matter how many times I go through this drill, no matter how many times I say that No. 3 is the only answer, I am amazed that this game continues to prey on people.

When I got the call Tuesday to look at this, the first thing I did was call up the research. What did I see? A company that blew the quarter right after it had reaffirmed, a company that just had big management turmoil, a company that has a stock that has plummeted to the point where many are funds are stuck ... and will do anything to get it to go higher.

Which is where the rumor comes in. It's classic. You rumor it higher, you get out. That's what I believe has been going on with Deckers.

How do I know it is a rumor only? Think about it; if someone


knew, he would be going to jail -- especially in this environment. And if someone doesn't know, what the heck's he talking about?

When you define it that way, then, of course, you see why this

trading commandment

must be obeyed


Random musings:

Anybody with a good line on

Dean Foods

(DF) - Get Report

and its potential breakup, don't hesitate to

email me. ... Attention all RealMoney Radio fans! My

radio show is moving to a brand-new time on Monday, June 13. I will be on the air live one hour earlier, from 2 p.m. to 3 p.m. EDT, so be ready to call me then, at 1-800-862-8686! We'll still talk stocks, sectors and mutual funds, we'll still fix 401(k)s, we'll still play Am I Diversified?, Stump Cramer and the Lightning Round -- just one hour earlier! Mark your calendar and get ready to call -- I want to talk to

you! Booyah!

Please note that due to factors including low market capitalization and/or insufficient public float, we consider Deckers Outdoor to be a small-cap stock. You should be aware that such stocks are subject to more risk than stocks of larger companies, including greater volatility, lower liquidity and less publicly available information, and that postings such as this one can have an effect on their stock prices.

James J. Cramer is a director and co-founder of He contributes daily market commentary for's sites and serves as an adviser to the company's CEO. Outside contributing columnists for and, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS by

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