Online sales growth is up "double digits" and customer sales growth compared to companies like Wal-Mart (WMT) - Get Walmart Inc. Report and Target (TGT) - Get Target Corporation Report are up in the "high double digits," he explained. Kiosk sales growth is up in the mid-single digits, despite mall traffic declining 5% year-over-year.
Rodriguez said all the company's items are selling well. Hickory Farms introduced artisan salami and cheese last year, and sales of these new foods have climbed 45% year-over-year.
Due to high customer demand, the company introduced boxed chocolates, which have seen strong sales growth as well. The company's most famous product, its variety box, continues to resonate with customers.
But with rising milk, beef, sugar and cocoa prices, how exactly does Hickory Farms plan to combat increased costs?
Rodriguez said the company has boosted its prices by "low single digits" to help offset the price. Management is also trying to minimize the company's waste as another way to save money.
The company is owned by Sun Capital Partners, which also owns Boston Market, another business that is booming.
It's up to Sun Capital when and if there's an IPO for Hickory Farms, Rodriguez concluded.
-- Written by Bret Kenwell