Shares of the Grapevine, Texas, company at last check rose 19% to $106. GameStop shares have been the focal point of the recent short-squeeze-driven trading frenzy.
Francis joins GameStop on Feb. 15 and will be responsible for overseeing e-commerce and technology functions.
Before Amazon, Francis, who has more than two decades of experience in consumer tech, held senior-level technology roles at companies such as free-to-air TV network QVC (QRTEA) - Get Report and e-commerce firm Zulily.
GameStop also appointed Chewy's (CHWY) - Get Report vice president for customer service, Kelli Durkin, as senior vice president for consumer care, effective March 1. Chewy is the Dania Beach, Fla., online provider of pet supplies.
And GameStop named Josh Krueger as a vice president. Also joining GameStop on March 1, he’ll oversee the management of its e-commerce fulfillment centers. Krueger previously held senior fulfillment roles at Amazon, Walmart (WMT) - Get Report and QVC.
Newly appointed Treasury Secretary Janet Yellen has summoned U.S. financial regulators to discuss recent volatility in financial markets revolving around GameStop, AMC Entertainment (AMC) - Get Report and other companies caught up in a trading frenzy kicked off by investor chatter on Reddit message board WallStreetBets.
On Tuesday, GameStop's stock rally came to a screeching halt as the shares had their biggest one-day loss on record, erasing more than $27 billion in market value from their high.
The retail investor-driven frenzy that spurred wild gains -- and losses -- from GameStop to AMC to silver continues.
Traders on WallStreetBets have been betting against short positions held by hedge funds and other large investors