Jaguar Land Rover from 2020 will only offer electrified cars, doing away with the traditional combustion engine and following suit of other carmakers including Volvo.
The Coventry, England-based maker of luxury cars and SUVs said Thursday that every new model will be electrified and that it will offer its first fully electric performance SUV, the Jaguar I-Pace, next year.
"We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles," Jaguar Land Rover CEO Ralf Speth said in a statement.
The company, which is owned by Indian carmaker Tata Motors (TTM) - Get Report , will also begin to offer an electric version of the Jaguar E-type Zero. The sportscar is based on a 1968 Series 1.5 Roadster and features a cutting-edge electric powertrain for 0-60mph in just 5.5 seconds.
In a bid to play catch-up with Tesla (TSLA) - Get Report , Jaguar unveiled its vision for the car of the future. "The fully autonomous virtual concept explores mobility for the connected world of tomorrow, where vehicles could be shared not owned," the carmaker said.
At the heart of the concept is an intelligent steering wheel, called Sayer. "Sayer is the first voice activated AI steering wheel that will be able to carry out hundreds of tasks. The advanced speech recognition software will allow it to answer your questions, connect you to the news, organise your travel and select your entertainment," Jaguar Land Rover said.
In early July, Volvo said that all its cars will carry an electric engine from 2019. The Swedish car maker will roll out a mix of all-electric, hybrid and mild hybrid cars from 2019 and will no longer offer vehicles that carry just a traditional internal combustion engine.
Nissan (NSANY) unveiled its all-new electric car the Leaf at an event in Japan on Tuesday evening. The car will be priced at $30,000 and have a much longer range.
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