Shares of

Bebe Stores

(BEBE)

were among the

Nasdaq's

winners Friday, soaring 17% after the trendy women's apparel seller posted fiscal fourth-quarter earnings that surpassed analysts' forecast.

For the quarter ended July 1, Bebe earned $22.1 million, or 24 cents a share, up from $19.5 million, or 21 cents a share, a year ago. Sales increased to $152.2 million from $136.9 million, as same-store sales rose 3.5%. Analysts polled by Thomson First Call expected earnings of 21 cents a share on revenue of $154.5 million.

Looking ahead, Bebe projected first-quarter earnings of 17 cents and 21 cents a share, compared with 14 cents a share a year ago. Analysts are calling for earnings of 21 cents a share. The company anticipates same-store sales growth will be in the low-double-digit percentage range. Shares recently were up $3.13 to $21.58.

Fellow retailer

Gap

(GPS) - Get Report

wasn't faring as well, with shares down 4% after the company lowered its earnings expectations. For the second quarter, the specialty-apparel retailer said it earned $128 million, or 15 cents a share, down from $272 million, or 30 cents a share, a year earlier. The results beat analysts' expectation by a penny. Sales were roughly flat at $3.7 billion, while same-store sales declined 5%.

Gap slashed its profit forecast for the rest of the year to $1.08 to $1.12 a share. The company's previous projection called for earnings of $1.23 to $1.27 a share. The company also said on its conference call that back-to-school sales are trending below its expectations. Shares recently were down 75 cents to $16.55.

Pacific Ethanol

(PEIX) - Get Report

shares jumped 10% after the ethanol producer posted improved second-quarter results. The company's loss narrowed to $182,000 from $2.2 million a year earlier. On a per-share basis, the loss swelled to $2.56 a share from 8 cents due to non-cash preferred-stock dividends. Sales more than doubled to $46.5 million from $22.8 million.

The company also noted that it is in the "advanced stages" of development of three additional ethanol plants in two Western plants. When combined with two existing plants, Pacific Ethanol expects its capacity to be 220 million gallons by mid-2008, six months ahead of its earlier target. Shares recently added $1.62 to $18.07.

Mills

( MLS) shares rebounded somewhat after RBC Capital Markets upgraded the mall developer to outperform from sector perform. The company, which is engulfed in a multitude of financial problems and is seeking a buyer, has seen volatile trading in the past week after disclosing new financial issues and the termination of its president. Shares, which hit a 52-week low Thursday of $12.27, recently were up $2.11, or 16%, to $15.56.

Shares of

DeVry

(DV)

sank 11% after the higher-education provider posted fourth-quarter results that were below analysts' expectation. The company posted earnings of $11.8 million, or 17 cents a share, on revenue of $216.4 million for the quarter ended June 30. Analysts, on average, anticipated earnings of 19 cents a share. A year earlier, DeVry earned $69,000, or less than 1 cent a share, on revenue of $196.5 million. DeVry shares were down $2.74 to $20.56.

The

NYSE's

top volume movers Friday included

Lucent Technologies

( LU), down 2 cents to $2.25;

Ford Motor

(F) - Get Report

, down 28 cents to $7.89;

Advanced Micro Devices

(AMD) - Get Report

, down 96 cents to $23.24;

Altria

(MO) - Get Report

, up $2.68 to $83.43;

Pfizer

(PFE) - Get Report

, down 6 cents to $26.94;

Hewlett-Packard

(HPQ) - Get Report

, up 35 cents to $35.50; Gap;

Merck

(MRK) - Get Report

, up 11 cents to $38.94; and

Time Warner

(TWX)

, down 5 cents to $16.38.

Nasdaq's volume leaders included

Microsoft

(MSFT) - Get Report

, up 71 cents to $25.41;

Dell

(DELL) - Get Report

, down $1.66 to $21.14;

Intel

(INTC) - Get Report

, down 21 cents to $18.35;

Marvell Technology

(MRVL) - Get Report

, down $1.90 to $18.58;

Sun Microsystems

(SUNW) - Get Report

, down 11 cents to $4.61;

Cisco Systems

(CSCO) - Get Report

, down 20 cents to $20.65;

Oracle

(ORCL) - Get Report

, down 12 cents to $15.69; and

Sirius Satellite Radio

(SIRI) - Get Report

, up 9 cents to $3.84.