NEW YORK (TheStreet) -- Ford Motor (F) - Get Ford Motor Company Report may be best known for making the best-selling pickup truck over the past 33 years, but now it also wants to be known as making the most luxurious pickup truck ever built. The new F-150 Limited which goes on sale at the end of the year will likely start at $60,000.
"You can see the real wood accents and the brushed aluminum accents as well. it's got a lot of high-end features, but yet it's still a pickup truck, and that's why people select this over say, a high-end sedan," Ford's F-150 Brand Manager Eric Peterson said.
Ford hopes the new truck offering will persuade buyers who may be looking at buying both a high-end sedan and a lower-priced truck to skip the second car and just buy a pickup that has the attributes of both.
The Limited comes standard with many things you'll see in the lower-priced trucks, but one of the features which will make towing a lot easier is what's called "back-up assist." It allows drivers to input the size of the trailer they're hauling and with the turn of a knob, back a trailer into a space.
The inside of the truck looks more luxurious with Mojave leather seats, eucalyptus wood paneling and aluminum accents. And one feature which will be standard -- "multicontour massaging seats" -- will make a long drive just that much more comfortable.
In June, roughly half of the new F-150 trucks the automaker sold were of its three current premium model offerings.
So, how will the Limited be different than Lariat and Platinum? Peterson said, "It's got the unique interior treatments, the unique seats and everything in it. So, if you're buying a Limited, you're basically checking all the boxes."
Ford may be hitting the sweet spot for truck buyers. According to TrueCar, the average price U.S. buyers paid for a full-size pickup truck in the first six months of 2015 was 30% higher than 6 years ago.