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Updated from 9 a.m. EDT

Although we all need a game plan each and every day that we enter the market, it is especially important during earnings season. Trying to game earnings has buried many, but it has also rewarded the few who have mastered the game.

Unless you are the best of the best, we generally believe there is no reason to "game" earnings and try to capitalize on how you think the market will react to a particular release.

But if you so dare to play in these waters, we felt obligated to at least scour the environment and alert you to five stocks you


avoid this week -- including


( PLA) and

Whole Foods

( WFMI).

For the five stocks you should avoid and why we chose them, please click here.

At the time of publication, Altucher and/or his fund had no positions in stocks mentioned, although positions may change at any time.

James Altucher is president of

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LLC, a wholly owned subsidiary of and part of its network of Web properties, and a managing partner at Formula Capital, an alternative asset management firm that runs a fund of hedge funds. He is also a weekly columnist for the

Financial Times

and the author of

Trade Like a Hedge Fund


Trade Like Warren Buffett



. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Altucher appreciates your feedback;

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