What's the better buy: Facebook (FB) - Get Facebook, Inc. Class A Report 20% off its late July record highs or Apple (AAPL) - Get Apple Inc. (AAPL) Report fresh off hitting a trillion dollar valuation?
The answer may be both are unbeatable buys, but for different reasons. Despite its second quarter report being bashed by Wall Street for slowing user growth metrics, Facebook continues to be the dominant force in social media. If an investor could buy off the highs into a Facebook type franchise, why not.
"We maintain that the business model remains intact," says the Action Alerts PLUS research team. "Backing this view, we remind members that despite the disappointing outlook, engagement trends are steady, monetization levels (average revenue per user) continue to increase, ad impression growth accelerated, and the company still has strong set of platforms yet to reach their monetization potential."
Facebook is a long-time Action Alerts PLUS holding.
On the other hand, even in the face of Apple being the first company to reach a one trillion dollar valuation the stock continues to be cheap by most measures. Shares of the tech giant trade on a forward price-to-earnings multiple of 15.5 times, below the broader market's multiple of 16.7 times. That's not a lot to pay for a company like Apple aggressively buying back its stock and benefiting from a very loyal installed base of users.
The best tech stock to own is something Jim Cramer will likely touch on in his latest monthly call with Action Alerts PLUS club members on Aug. 9. This, along with a discussion of numerous other themes impacting the market, are just some of the reasons you need to be on this call with Cramer.
Quickly register for a free trial of Action Alerts PLUS ahead of the call.
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