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Our goal in this profile is to help investors wade through the many competing ETF offerings available. Using our long

experience as an ETF publication

, we can help select those ETFs that matter and may not be repetitive. The result is a more manageable list of issues from which to view and make selections.

There are currently nearly three dozen ETFs oriented to the technology sector with more on the way. The following analysis features a fair representation of ETFs available. We believe from these investors may choose an appropriate ETF to satisfy the best index-based offerings individuals and financial advisers may utilize.

We're not ranking these ETFs favoring one over another so don't let the listing order mislead you. Although we may use some of these in ETF Digest portfolios it's not our intention to recommend one over another.

ETFs are based on indices tied to well-known index providers including Russell, S&P, Barclays, MSCI, Dow Jones and so forth. Also included are some so-called "enhanced" indices that attempt to achieve better performance through more active management of the index.

Previously we had avoided using HOLDRS but now that Van Eck is most likely taking over these issues some like

SMH

(ML Semiconductor HOLDRS) will be popular.  

Where competitive issues exist and/or repetitive issues available at a fee cost saving we mention those as other choices. New issues are coming to market consistently (especially globally) and sometimes these issues will need more seasoning before they may be included at least in our listings.

For sophisticated traders and investors wishing to hedge or speculate leveraged long/short and inverse issues are available from ProShares and DirexionShares.

XLK

(SPDR Technology Sector ETF) follows the Technology Select Sector Index which basically breaks down the S&P 500 to those companies involved in technology and relevant subsectors. The fund was launched December 1998. The expense ratio is .20%. AUM (Assets under Management) equal $7 billion while average daily trading volume is over 14M shares. As of late-September 2011 the annual dividend yield is 1.42% and YTD return -2.78%.

Data as of September 2011

XLK Top Ten Holdings & Weightings

    Apple, Inc. (AAPL): 14.60%

    International Business Machines Corp (IBM): 8.55%

    Microsoft Corporation (MSFT): 8.10%

    AT&T Inc (T): 6.92%

    Google, Inc. (GOOG): 5.58%

    Oracle Corporation (ORCL): 4.51%

    Verizon Communications Inc (VZ): 4.22%

    Intel Corp (INTC): 3.74%

    Qualcomm, Inc. (QCOM): 3.55%

    Cisco Systems Inc (CSCO): 3.54%

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    VGT

    (Vanguard Information Technology ETF) follows the MSCI US Investable Market Information Technology 25/50 Index. The index consists of small to large companies in the broad technology space including various sectors and subsectors. The fund was launched January 2004. The expense ratio is .24%. AUM equal $1.7 billion with average daily trading volume 215K shares. As of mid-September 2011 the annual dividend is $.36 making the current yield .96% and YTD return -3.43%.

    Data as of September 2011

    VGT Top Ten Holdings & Weightings

      Apple, Inc. (AAPL): 11.51%

      International Business Machines Corp (IBM): 7.79%

      Microsoft Corporation (MSFT): 7.32%

      Oracle Corporation (ORCL): 4.95%

      Google, Inc. (GOOG): 4.73%

      Intel Corp (INTC): 4.53%

      Qualcomm, Inc. (QCOM): 3.47%

      Cisco Systems Inc (CSCO): 3.21%

      Hewlett-Packard Co (HPQ): 2.95%

      EMC Corporation (EMC): 2.12%

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      IYW

      (iShares Dow Jones U.S. Technology ETF) follows the index of the same name. The fund was launched May 2000. The expense ratio is .48%. AUM equal $1.3 billion and average daily trading volume is 256K shares. As of mid-September 2011 the annual dividend yield is 1.43% YTD return -3.95%.

      Alternative choices with similar characteristics include

      MTK

      (SPDR MS Technology ETF) which follows the Morgan Stanley Technology Index. The expense ratio is .50%. 

      IGM

      (iShares S&P/GSTI Technology ETF) follows the index of the same name. The expense ratio is .48%. Both ETFs have achieved similar rates of return with similar holdings. 

      Data as of September 2011

      IYW Top Ten Holdings & Weightings

        Apple, Inc. (AAPL): 16.92%

        International Business Machines Corp (IBM): 10.05%

        Microsoft Corporation (MSFT): 9.53%

        Google, Inc. (GOOG): 6.44%

        Intel Corp (INTC): 5.30%

        Oracle Corporation (ORCL): 5.08%

        Cisco Systems Inc (CSCO): 4.17%

        Qualcomm, Inc. (QCOM): 4.06%

        Hewlett-Packard Co (HPQ): 2.71%

        EMC Corporation (EMC): 2.23%

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        QTEC

        (First Trust NASDAQ 100 Technology ETF) follows the NASDAQ 100 Technology Sector Index is an equally weighted index. The fund was launched in April 2006. The expense ratio is .60%. AUM equal $158 million while average daily trading volume is 422K shares. As of mid-September 2011 the annual dividend is $16 making the current yield .34% and YTD return -11%. 

        Most investors believe the logical alternative to QTEC is

        QQQ

        (PowerShares NASDAQ 100 ETF). It follows the NASDAQ 100 Index which includes the largest 100 nonfinancial companies listed on the NASDAQ. But it's not a pure technology play with nearly 30% of constituents in other sectors.

        Data as of September 2011

        QTEC Top Ten Holdings & Weightings

          Baidu, Inc. ADR (BIDU): 3.22%

          Google, Inc. (GOOG): 3.01%

          Apple, Inc. (AAPL): 2.94%

          Broadcom Corporation (BRCM): 2.83%

          Cerner Corporation (CERN): 2.74%

          Microsoft Corporation (MSFT): 2.73%

          Marvell Technology Group, Ltd. (MRVL): 2.71%

          Check Point Software Technologies, Ltd. (CHKP): 2.67%

          Cisco Systems Inc (CSCO): 2.58%

          Intel Corp (INTC): 2.54%

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          FDN

          (First Trust Internet ETF) follows the Dow Jones Internet Index which demands a constituent company must have 50% of its revenues from the internet. It was launched in June 2006. The expense ratio is .60%. AUM equal $465M and average daily trading volume is 300K shares. In our opinion this ETF provides the greatest exposure to companies in this important sector. As of mid-September 2011 the annual dividend was $.08 making the yield around .12% and YTD return -9.32%.

          An alternative selection might include

          IAH

          (ML Internet Architecture) and

          HHH

          (ML Internet Holders). Both holders are trusts but should convert to ETFs if Van Eck gains shareholder approval to manage these and no doubt change some of the weightings which are too heavy in some stocks and contain few issues. This is due to the trust structure not permitting new issues added to their holdings.

          Data as of September 2011

          FDN Top Ten Holdings & Weightings

            Google, Inc. (GOOG): 11.52%

            Amazon.com Inc (AMZN): 8.99%

            eBay Inc (EBAY): 6.34%

            Priceline.com, Inc. (PCLN): 5.51%

            Salesforce.com, Inc. (CRM): 4.49%

            Yahoo, Inc. (YHOO): 3.93%

            Netflix, Inc. (NFLX): 3.81%

            Check Point Software Technologies, Ltd. (CHKP): 3.57%

            Juniper Networks, Inc. (JNP

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            IGV

            (iShares Software ETF) tracks the S&P North American Technology Software Index. The fund was launched in July 2001. The expense ratio is .48%. AUM equal $511 million and average daily trading volume is roughly 147K shares. As of mid-September 2011 the dividend is only .07% and YTD return -8%.

            Alternative choices include

            SWH

            (ML Software HOLDR) and

            PSJ

            (PowerShares Dynamic Software ETF). The latter tracks the Dynamic Software Intellidex Index an enhanced index which seeks to more actively manage the constituents via quantitative methodologies.

            Data as of September 2011

            IGV Top Ten Holdings & Weightings

              Microsoft Corporation (MSFT): 10.54%

              Oracle Corporation (ORCL): 8.42%

              Salesforce.com, Inc. (CRM): 6.75%

              Symantec Corp (SYMC): 5.64%

              Adobe Systems Inc (ADBE): 5.54%

              Citrix Systems, Inc. (CTXS): 4.94%

              Intuit, Inc. (INTU): 4.88%

              CA, Inc. (CA): 3.53%

              Red Hat, Inc. (RHT): 3.38%

              Electronic Arts, Inc. (ERTS): 3.32%

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              IGN

              (iShares Networking ETF) tracks the S&P North American Technology-Multimedia Networking Index. The fund was launched in July 2001. The expense ratio is .48%. AUM equal nearly $190 million with average daily trading volume 126K shares. As of mid-September 2011 the dividend yield is .10% and the YTD return was -21%.

              An alternative choice is

              PXQ

              (PowerShares Dynamic Networking ETF) which tracks the Dynamic Networking Intellidex Index. The YTD return for PXQ as of mid-September 2011 was -17%. The difference in performance is due to a lower weighting in Cisco (CSCO) and other underperforming constituents. This makes the enhancement of the index methodology marginally more effective in this case.

              Data as of 2011-09-06

              IGN Top Ten Holdings & Weightings

                Cisco Systems Inc (CSCO): 9.90%

                Motorola Solutions, Inc. (MSI): 8.92%

                Qualcomm, Inc. (QCOM): 8.90%

                Research in Motion Ltd (RIMM): 8.35%

                Motorola Mobility Holdings, Inc. (MMI): 8.26%

                Juniper Networks, Inc. (JNPR): 6.34%

                Harris Corporation (HRS): 4.48%

                Polycom, Inc. (PLCM): 4.05%

                F5 Networks, Inc. (FFIV): 3.83%

                Riverbed Technology, Inc. (RVBD): 3.62%

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                SOXX

                (iShares PHLX SOX Semiconductor ETF) tracks the popular PHLX Semiconductor Index. The fund was launched in October 2001. The expense ratio is .48%. AUM equal nearly $268 million and average daily trading volume is 386K shares. As of mid-September 2011 the annual dividend is $.44 and YTD return is -11%.

                The logical alternative is

                SMH

                (ML Semiconductor HOLDR) which is much more popular and better traded than SOXX. We choose to focus on ETFs when possible but can't ignore the consistently overall better trading behavior for SMH which is widely followed by active traders. AUM equal $541M and average daily trading volume is over 12M shares. With the likely conversion of SMH to an ETF managed by Van Eck the AUM is falling sharply. We'll have to wait and see how this situation evolves  

                Data as of September 2011

                SOXX Top Ten Holdings & Weightings

                  Broadcom Corporation (BRCM): 9.48%

                  Intel Corp (INTC): 9.05%

                  Applied Materials, Inc. (AMAT): 8.22%

                  Texas Instruments, Inc. (TXN): 7.51%

                  Altera Corp. (ALTR): 6.46%

                  Avago Technologies Ltd (AVGO): 4.96%

                  Taiwan Semiconductor Manufacturing ADR (TSM): 4.43%

                  Xilinx Inc (XLNX): 4.41%

                  Linear Technology (LLTC): 4.19%

                  Marvell Technology Group, Ltd. (MRVL): 4.10

                  Data as of September 2011

                  SMH Top Ten Holdings & Weightings

                    Intel Corp (INTC): 20.74%

                    Texas Instruments, Inc. (TXN): 20.40%

                    Applied Materials, Inc. (AMAT): 9.95%

                    Altera Corp. (ALTR): 7.70%

                    Analog Devices Inc (ADI): 6.41%

                    Xilinx Inc (XLNX): 4.97%

                    National Semiconductor (NSM): 4.66%

                    Linear Technology (LLTC): 4.57%

                    KLA-Tencor Corporation (KLAC): 3.72%

                    Broadcom Corporation (BRCM): 3.44%

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                    FXL

                    (First Trust Technology AlphaDEX ETF) follows the StrataQuant Technology Index which focuses on those select technology stocks in the Russell 1000 Index. From this First Trust employs an enhanced strategy to select and alter the index. The fund was launched in May 2007. The expense ratio is .70%. AUM equal $140 million and average daily trading volume is 140K shares. As of July 2011 the dividend has been negligible but the YTD return has been -15%.

                    Data as of September 2011

                    FXL Top Ten Holdings & Weighting

                      SanDisk Corp (SNDK): 2.17%

                      Intel Corp (INTC): 2.13%

                      Marvell Technology Group, Ltd. (MRVL): 2.12%

                      Varian Semiconductor Equipment Associates, Inc. (VSEA): 2.09%

                      Micron Technology, Inc. (MU): 2.08%

                      Hewlett-Packard Co (HPQ): 2.04%

                      Western Digital Corporation (WDC): 2.00%

                      Computer Sciences Corporation (CSC): 1.97%

                      International Rectifier (IRF): 1.94%

                      Vishay Intertechnology, Inc. (VSH): 1.94%

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                      PTF

                      (PowerShares Dynamic Technology ETF) follows the Dynamic Technology Sector Intellidex Index which is another "enhanced" index modified by quantitative methodologies. The fund was launched in October 2006. The expense ratio is .60%. AUM equal $25 million making and average daily trading volume is 13K shares. As of mid-September 2011 the dividend has been negligible and YTD return is -13%.

                      Data as of September 2011

                      PTF Top Ten Holdings & Weightings

                        International Business Machines Corp (IBM): 2.93%

                        eBay Inc (EBAY): 2.87%

                        MasterCard Incorporated A (MA): 2.86%

                        Accenture PLC (ACN): 2.80%

                        Dell Inc (DELL): 2.77%

                        KLA-Tencor Corporation (KLAC): 2.57%

                        The Western Union Company (WU): 2.56%

                        Fiserv, Inc. (FISV): 2.56%

                        Rackspace Hosting, Inc. (RAX): 2.47%

                        Lam Research Corporation (LRCX): 2.39%

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                        Technology and innovations in the sector remain a primary focus for investors. Clearly this sector will remain the leading source of innovation and economic growth in the U.S. and globally as well. As the sector expands overseas we'll no doubt offer a review for these issues in another profile.

                        Investors should note that in a rising market particularly ETFs linked to enhanced issues will tend to outperform conventional index linked issues. I've not done enough analysis to determine their relative strength during down market periods.

                        New ETFs from highly regarded and substantial new providers are also being issued. These may include Charles Schwab's ETFs and Scottrade's Focus Shares which both are issuing new ETFs with low expense ratios and commission free trading at their respective firms. These may also become popular as they become seasoned. 

                        As stated with other sectors, remember ETF sponsors must issue and their interests aren't aligned with yours. They have a business interest and wish to have a competitive presence in any popular sector.

                        For further information about portfolio structures using technical indicators like DeMark and other indicators see

                        www.etfdigest.com

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                        You may address any feedback to:

                        feedback@etfdigest.com

                        The ETF Digest has a long position in VGT in lazy hedged portfolio.

                        (Source for data is from ETF sponsors and various ETF data providers.)

                        This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.

                        Dave Fry is founder and publisher of

                        ETF Digest

                        , Dave's Daily blog and the best-selling book author of

                        Create Your Own ETF Hedge Fund, A DIY Strategy for Private Wealth Management

                        , published by Wiley Finance in 2008. A detailed bio is here:

                        Dave Fry.