NEW YORK (ETF Digest) -- Our goal in this profile is to help investors wade through the many competing ETF offerings available. Using our long experience as an ETF publication, we can help select those ETFs that matter and may not be repetitive. The result is a more manageable list of issues from which to view and make selections.

There are currently nearly three dozen ETFs oriented to the technology sector with more on the way. The following analysis features a fair representation of ETFs available. We believe from these investors may choose an appropriate ETF to satisfy the best index-based offerings individuals and financial advisors may utilize.

We're not ranking these ETFs against each other so don't let the listing order mislead you. Although we may use some of these in ETF Digest portfolios, it's not our intention to recommend one over another.

ETFs are based on indices tied to well-known index providers including Russell, S&P, Barclays, MSCI, Dow Jones and so forth. Also included are some so-called "enhanced" indices that attempt to achieve better performance through more active management of the index.

We prefer not to use HOLDRS but the continuing popularity, liquidity and trading ease with an issue like

SMH

(ML Semiconductor HOLDRS) trumps this concern at least in this instance. For the most part we'll stick with ETFs.

Where competitive issues or repetitive issues are available at a fee cost saving we mention those as other choices. New issues are coming to market consistently (especially globally) and sometimes these issues will need to become more seasoned before they may be included at least in our listings.

For traders and investors wishing to hedge, leveraged and inverse issues are available to utilize from ProShares and Direxion and where available these are noted.

XLK

(SPDR Technology Sector ETF) follows the

Technology Select Sector Index

which basically breaks down the S&P 500 to those companies involved in all technology and relevant subsectors. The fund was launched December 1998. It was the first and remains the largest technology-only ETF. Assets under management are over $7.7 billion while average daily trading volume is over 10.5 million shares. The expense ratio is .20%. Through July 7, 2011 the annual dividend remains at 33 cents making the yield 1.26% and YTD return 5.12%.

Direxion and ProShares have leveraged long and inverse issues available for trading or hedging.

Data as of July 2011

XLK Top Ten Holdings & Weightings

    Apple, Inc. (AAPL): 12.27%

    International Business Machines Corp (IBM): 8.21%

    Microsoft Corporation (MSFT): 7.63%

    AT&T, Inc. (T): 7.35%

    Oracle Corporation (ORCL): 5.10%

    Google, Inc. (GOOG):5.03%

    Verizon Communications Inc (VZ): 4.18%

    Intel Corp (INTC): 3.96%

    Qualcomm, Inc. (QCOM): 3.77%

    Cisco Systems, Inc. (CSCO): 3.39%

    VGT

    (Vanguard Information Technology ETF) follows the

    MSCI US Investable Market Information Technology 25/50 Index

    . The index consists of small to large companies in the broad technology space including various sectors and subsectors. The fund was launched January 2004. The expense ratio is .25%. AUM are near $2 billion with average daily trading volume only 162,000 shares. This indicates a high level of buy-and-hold investors primarily from financial advisors and planners. Through July 7, 2011 the annual dividend is $.36 making the current yield .55% and YTD return of 6.29%.

    Data as of July 2011

    VGT Top Ten Holdings & Weightings

      Apple, Inc. (AAPL): 11.71%

      International Business Machines Corp (IBM): 7.42%

      Microsoft Corporation (MSFT): 7.16%

      Google, Inc. (GOOG): 5.34%

      Oracle Corporation (ORCL): 4.92%

      Intel Corporation (INTC): 4.12%

      Cisco Systems, Inc. (CSCO): 3.48%

      Hewlett-Packard Company (HPQ): 3.41%

      Qualcomm, Inc. (QCOM): 3.25%

      EMC Corporation (EMC): 2.00%

      IYW

      (

      Dow Jones U.S. Technology

      ETF) follows the index of the same name. The fund was launched May 2000. The expense ratio is .48%. AUM are $1.4 billion and average daily trading volume is 173,000 shares. As of July 2011 the annual dividend is 26 cents making the current yield .38%. The YTD return for the period was 4.68%.

      Alternative choices with similar characteristics include

      MTK

      (SPDR MS Technology ETF) which follows the

      Morgan Stanley Technology Index

      . The expense ratio is .50%.

      IGM

      (iShares S&P/GSTI Technology ETF) follows the index of the same name. The expense ratio is .48%. Both ETFs have achieved similar rates of return with similar holdings.

      Data as of July 2011

      IYW Top Ten Holdings & Weightings

        Apple, Inc. (AAPL): 13.88%

        International Business Machines Corp (IBM): 9.43%

        Microsoft Corporation (MSFT): 8.76%

        Oracle Corporation (ORCL): 5.68%

        Google, Inc. (GOOG): 5.67%

        Intel Corp (INTC): 5.48%

        Qualcomm, Inc. (QCOM): 4.21%

        Cisco Systems, Inc. (CSCO): 3.90%

        Hewlett-Packard Co (HPQ): 3.57%

        QTEC

        (First Trust Nasdaq 100 Technology ETF) follows the

        Nasdaq 100 Technology Sector Index

        which strips away other sectors found in the popular QQQ ETF. The fund was launched in April 2006. The expense ratio is .60%. AUM are $572 million while average daily trading volume is 220,000 shares. As of July 2011 the annual dividend is 16 cents making the current yield .60%. The YTD return has been 3.37%. A unique factor for QTEC is the more equal weightings of constituent members versus other ETFs which have heavy weightings in more visible issues like Apple. QTEC only has 40 holdings which account for this type of weighting.

        Most investors believe the logical alternative to QTEC is

        QQQ

        (PowerShares NASDAQ 100 ETF). It follows the

        Nasdaq 100 Index

        which includes the largest 100 nonfinancial companies listed on the Nasdaq. But it's not a pure technology play with nearly 30% of constituents in other sectors.

        Data as of July 2011

        QTEC Top Ten Holdings & Weightings

          Citrix Systems, Inc. (CTXS): 3.08%

          Seagate Technology PLC (STX): 2.98%

          Altera Corp. (ALTR): 2.83%

          F5 Networks, Inc. (FFIV): 2.74%

          BMC Software, Inc. (BMC): 2.73%

          Cerner Corporation (CERN): 2.73%

          Check Point Software Technologies, Ltd. (CHKP): 2.68%

          NVIDIA Corporation (NVDA): 2.66%

          Qualcomm, Inc. (QCOM): 2.65%

          Symantec Corporation (SYMC): 2.65%

          FDN

          (First Trust Internet ETF) is linked to the

          Dow Jones Internet Index

          which demands a constituent company must have 50% of its revenues from the internet. It was launched in June 2006. The expense ratio is .60%. AUM equal $737M and average daily trading volume is over 230,000 shares. In our opinion this ETF provides the greatest exposure to companies in this important sector. As of July 7, 2011 the annual dividend was 8 cents making the yield around .20%. The YTD return was roughly 9.75%.

          An alternative selection might include

          IAH

          (ML Internet Architecture) and

          HHH

          (ML Internet Holders). Both holders are trusts and as such hold heavy weightings in just a few issues and can't add new issues to their holdings. A good example of this is

          Google

          as an important new issue coming to market after the launch of these HOLDR's.

          Data as of July 2011

          FDN Top Ten Holdings & Weightings

            Google, Inc. (GOOG): 8.53%

            Amazon.com, Inc. (AMZN): 8.10%

            eBay Inc (EBAY): 5.60%

            Priceline.com, Inc. (PCLN): 5.23%

            Salesforce.com, Inc. (CRM): 4.74%

            Yahoo, Inc. (YHOO): 4.39%

            Netflix, Inc. (NFLX): 4.39%

            Juniper Networks, Inc. (JNPR): 4.09%

            Check Point Software Technologies, Ltd. (CHKP): 3.52%

            Expedia, Inc. (EXPE): 3.07%

            IGV

            (iShares Software ETF) tracks the

            S&P North American Technology Software Index

            . The fund was launched in July 2001. The expense ratio is .48%. AUM equal $535 million and average daily trading volume is roughly 112,000 shares. As of July 2011 there haven't been any dividends. The YTD return 11.14%.

            Alternative choices include

            SWH

            (ML Software HOLDR) and

            PSJ

            (PowerShares Dynamic Software ETF). The latter tracks the

            Dynamic Software Intellidex Index

            an enhanced index which seeks to more actively manage the constituents via quantitative methodologies.

            Data as of July 2011

            IGV Top Ten Holdings & Weightings

              Microsoft Corporation (MSFT): 8.87%

              Oracle Corporation (ORCL): 8.50%

              Salesforce.com, Inc. (CRM): 6.73%

              Adobe Systems Inc. (ADBE): 5.94%

              Citrix Systems, Inc. (CTXS): 5.63%

              Symantec Corporation (SYMC): 5.58%

              Intuit, Inc. (INTU): 4.41%

              BMC Software, Inc. (BMC): 3.69%

              Autodesk, Inc. (ADSK): 3.40%

              Red Hat, Inc. (RHT): 3.38%

              IGN

              (iShares Networking ETF) tracks the S&P North American Technology-Multimedia Networking Index. The fund was launched in July 2001. The expense ratio is .48%. AUM equal nearly $270 million with average daily trading volume of 120,000 shares. As of July 2011 there has been no dividend and the YTD return has equaled -3.10%.

              An alternative choice is

              PXQ

              (PowerShares Dynamic Networking ETF) which tracks the

              Dynamic Networking Intellidex Index

              . The YTD return for PXQ as of July 2011 was 9.60%. The difference in performance is due to a lower weighting in

              Cisco

              and other underperforming constituents. This makes the enhancement of the index methodology much more effective in this case. Below you can see clearly the differences between the two choices in the networking sector. Which would you rather own?

              Data as of July 2011

              IGN Top Ten Holdings & Weightings

                Cisco Systems, Inc. (CSCO): 8.67%

                Qualcomm, Inc. (QCOM): 8.63%

                Motorola Solutions, Inc. (MSI): 8.58%

                Juniper Networks, Inc. (JNPR): 8.39%

                Research in Motion Ltd (RIMM): 6.52%

                Riverbed Technology, Inc. (RVBD): 5.08%

                Polycom, Inc. (PLCM): 4.81%

                F5 Networks, Inc. (FFIV): 4.55%

                Harris Corporation (HRS): 4.40%

                Motorola Mobility Holdings, Inc. (MMI): 4.24%

                Data as of July 2011

                PXQ Top Ten Holdings & Weightings

                  Motorola Solutions, Inc. (MSI): 6.24%

                  Citrix Systems, Inc. (CTXS): 6.14%

                  VMware, Inc. (VMW): 5.65%

                  Symantec Corporation (SYMC): 5.35%

                  Qualcomm, Inc. (QCOM): 4.93%

                  Amphenol Corporation (APH):4.72%

                  Cisco Systems, Inc. (CSCO): 4.48%

                  Juniper Networks, Inc. (JNPR): 4.14%

                  Netgear, Inc. (NTGR): 3.52%

                  OPNET Technologies, Inc. (OPNT): 3.37%

                  SOXX

                  (iShares PHLX SOX Semiconductor ETF) tracks the popular

                  PHLX Semiconductor Index

                  . The fund was launched in October 2001. The expense ratio is .48%. AUM equal nearly $200 million and daily trading volume is just under 250,000 shares. As of July 2011 the annual dividend is $.36 and YTD return is -.32%.

                  The logical alternative is

                  SMH

                  (ML Semiconductor HOLDR) which is much more popular and better traded than SOXX. We choose to focus on ETFs when possible but can't ignore the consistently better behavior overall for SMH which is widely followed by active traders. AUM are over $1.4 billion and average daily trading volume is over 10M shares. YTD performance as of July 2011 is superior as well at 5.56%. Below you can see the inequality of weightings which can pose greater returns and risks.

                  Data as of July 2011

                  SOXX Top Ten Holdings & Weightings

                    Intel Corp (INTC): 8.53%

                    Applied Materials, Inc. (AMAT): 8.09%

                    Texas Instruments, Inc. (TXN): 8.06%

                    Broadcom Corporation (BRCM): 7.66%

                    Altera Corp. (ALTR): 7.05%

                    Avago Technologies Limited (AVGO): 4.87%

                    Xilinx, Inc. (XLNX): 4.43%

                    Linear Technology (LLTC): 4.14%

                    Taiwan Semiconductor ADR (TSM): 4.00%

                    Marvell Technology Group, Ltd. (MRVL): 3.94%

                    Data as of July 2011

                    SMH Top Ten Holdings & Weightings

                      Texas Instruments, Inc. (TXN): 21.24%

                      Intel Corporation (INTC): 18.94%

                      Applied Materials, Inc. (AMAT): 10.89%

                      Altera Corp. (ALTR): 7.99%

                      Analog Devices, Inc. (ADI): 6.67%

                      Xilinx, Inc. (XLNX): 4.83%

                      Linear Technology (LLTC): 4.77%

                      National Semiconductor (NSM): 3.98%

                      KLA-Tencor Corporation (KLAC): 3.57%

                      Atmel Corporation (ATML): 3.32%

                      FXL

                      (First Trust Technology AlphaDEX ETF) follows the

                      StrataQuant Technology Index

                      which focuses on those select technology stocks in the

                      Russell 1000 Index

                      . From this they employ an enhanced strategy to select and modify the index. The fund was launched in May 2007. The expense ratio is .70%. AUM equal $170 million and average daily trading volume is over 140,000 shares. As of July 2011 the dividend has been negligible but the YTD return has been 5.02%.

                      Data as of 2011-07-06

                      FXL Top Ten Holdings

                        Varian Semiconductor Equipment Assoc, Inc. (VSEA): 2.52%

                        Seagate Technology PLC (STX): 2.33%

                        Intel Corp (INTC): 2.23%

                        Polycom, Inc. (PLCM): 2.21%

                        Arrow Electronics, Inc. (ARW): 2.13%

                        AVX Corporation (AVX): 2.11%

                        Ciena Corporation (CIEN): 2.06%

                        Western Digital Corporation (WDC): 1.97%

                        Corning Inc. (GLW): 1.95%

                        JDS Uniphase Corporation (JDSU): 1.94%

                        PTF

                        (PowerShares Dynamic Technology ETF) follows the

                        Dynamic Technology Sector Intellidex Index

                        . The fund was launched in October 2006. The expense ratio is .60%. AUM are $48 million making it one of the smaller ETFs in the sector. Average daily trading volume is 12,000 shares. As of July 2011 the dividend has been negligible but the rate of return is over 8%.

                        Data as of July 2011

                        PTF Top Ten Holdings & Weightings

                          Agilent Technologies, Inc. (A): 2.95%

                          BMC Software, Inc. (BMC): 2.86%

                          Automatic Data Processing (ADP): 2.78%

                          Symantec Corporation (SYMC): 2.70%

                          International Business Machines Corp (IBM): 2.61%

                          TE Connectivity Ltd (TEL): 2.59%

                          Fiserv, Inc. (FISV): 2.57%

                          Apple, Inc. (AAPL): 2.50%

                          Texas Instruments, Inc. (TXN): 2.48%

                          Paychex, Inc. (PAYX): 2.45%

                          Technology and innovations in the sector remain a primary focus for investors. Clearly this sector will remain the leading source of innovation and economic growth in the U.S. and globally as well. As the sector expands overseas we'll no doubt offer a review for these issues in another profile.

                          Investors should note that in a rising market particularly ETFs linked to enhanced issues will tend to outperform conventional index linked issues. I've not done enough analysis to determine their relative strength during down market periods.

                          New ETFs from highly regarded and substantial new providers are also being issued. These may include Charles Schwab's ETFs and Scottrade's Focus Shares which both are issuing new ETFs with low expense ratios and commission free trading at their respective firms. These may also become popular as they become seasoned.

                          For further information about portfolio structures using this or other ETFs see

                          www.etfdigest.com

                          .

                          (Source for holding data is from ETF Database and from various sponsors.)

                          This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.

                          Dave Fry is founder and publisher of

                          ETF Digest

                          , Dave's Daily blog and the best-selling book author of

                          Create Your Own ETF Hedge Fund, A DIY Strategy for Private Wealth Management

                          , published by Wiley Finance in 2008. A detailed bio is here:

                          Dave Fry.