Interview: The ETF Phenomenon

Lee Kranefuss, the CEO of Barclays' ETF business, discusses the latest trends in the industry.
Author:
Publish date:

Lately, it seems like there's an exchange-traded fund for everything. Just last Friday the highly anticipated iShares Silver Trust (SLV) - Get Report ETF hit the market, and its debut was marked with heavy trading volume.

As these instruments grow in popularity, firms such as

Barclays Global Investors

(which is behind the silver ETF) and

State Street

(STT) - Get Report

are introducing more and more products to meet the demand. But how is the proliferation of ETFs affecting the industry and the investors themselves? Is there a first-mover advantage? Is branding important? And how can investors use ETFs as part of their long-term investing strategy?

To get answers to these questions and more, we invited Lee Kranefuss, CEO of Barclays' ETF business, to stop by

TheStreet.com's

office and sit down for an on-camera interview. To watch the video segment, please

click here.