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Dave's Daily: Target, Retailers to Set Tone

This week we'll get a boatload of earnings from retailers like Target and Home Depot that will be watched to validate gains in the XLY Consumer Discretionary ETF.
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Dave's Daily

By Dave Fry, founder and publisher of

ETF Digest

and author of the best-selling book

Create Your Own ETF Hedge Fund.

February 22, 2010

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WAITING FOR CHUCKY THE CONSUMER

Subscribers used to wonder why I referred to Chucky when speaking of XLY (Consumer Discretionary ETF).  It's understandable, but whenever I think of the American consumer that's what pops into my brain--the little creature you can't kill.  So going forward this week we'll get a boatload of earnings from retailers like Nordstrom, Home Depot, Lowes, Saks and Target to name a few.  XLY has been rising more than one would expect and the old saying, "the news follows the trend", must occur to validate the trend and/or keep it going.

Meanwhile, Monday's market was choppy and a low volume affair.  This isn't too unusual as news was uneventful.  Breadth was flat.     

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Continue to Concluding Remarks

We'll now get to see whether the rise in XLY (Consumer Discretionary ETF) has been warranted by good earnings and revenue data, and if can be sustained going forward.  After the close Monday, investors sold Nordstrom's data.  But always remember, they don't call After Hours trading the

Amateur Hours

for nothing.

Tuesday will feature more earnings from retailers, housing and Consumer Confidence data.    

Let's see what happens and you can follow our pithy comments on

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Disclaimer:  Among other issues the ETF Digest maintains positions in: UUP, TBT and EDC.

The charts and comments are only the author's view of market activity and aren't recommendations to buy or sell any security.  Market sectors and related ETFs are selected based on his opinion as to their importance in providing the viewer a comprehensive summary of market conditions for the featured period.  Chart annotations aren't predictive of any future market action rather they only demonstrate the author's opinion as to a range of possibilities going forward. More detailed information, including actionable alerts, are available to subscribers at

www.etfdigest.com

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Dave Fry is founder and publisher of

ETF Digest

, Dave's Daily blog and the best-selling book author of

Create Your Own ETF Hedge Fund, A DIY Strategy for Private Wealth Management

, published by Wiley Finance in 2008. A detailed bio is here:

Dave Fry.