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Shares of women's bag maker Vera Bradley (VRA) - Get Free Report were dropping nearly 14% in trading Wednesday after the company reported second-quarter results below analysts' expectations.

The company reported consolidated net income of $8.7 million, or 25 cents a share, which was on the low end of the company's own guidance of between 25 cents and 28 cents. Revenue for the period totaled $119.8 million. 

Analysts were expecting the company to report earnings of 27 cents a share on revenue of $117.35 million.

"Retail remains challenging, particularly in the Indirect channel as our partners continue to feel the pressure of a difficult environment, and our total sales fell slightly below our expectations. In addition, gross margins continue to be pressured by increasing tariffs and higher shipping costs," said CEO Rob Wallstrom.  

For the third quarter, the company expects revenue between $122 million and $129 million, which includes revenue between $23 million and $25 million from bracelet maker Pura Vida, which it purchased for $75 million in June. 

Analysts currently expect the company to report revenue of just $101.23 million.

Vera Bradley shares were down 13.5% to $9.17 in trading.