Twitter Inc. (TWTR - Get Report) will be the last social media company to report Q4 earnings when it releases its results before the opening bell on Thursday, following successful reports from both Facebook (FB - Get Report) and Snap (SNAP - Get Report) . Here's what to look out for. 

Twitter is expected to report fourth quarter earnings of 25 cents per share, with profits increasing 32% year over year, on revenue of $867 million, an increase of 18.4%. 

Wall Street expects the company to report monthly active users (MAUs) of 321 million with daily active users (DAUs) of 160 million, a slight decline from the 330 million MAUs and 164 million DAUs it reported a year ago.

It should be noted that FactSet's DAU numbers are just an estimation, as Twitter does not disclose its official DAUs numbers. 

Twitter shares surged more than 15% following its third quarter earnings release in October after reporting earnings of 21 cents per share on revenue of $758 million, both ahead of analyst estimates. 

Twitter was the subject of a rare double upgrade by Bank of America Merrill Lynch, which lifted its outlook on the company to "buy" from "underperform" on Jan. 10. The firm upgraded the stock because of improving metrics in the 18-29 year old demographic and optimism around the company's average revenue per user growth. 

Twitter shares were down 0.61% Wednesday, but the stock is up more than 20% year to date. 

Shares of social media rival Snap Inc. (SNAP - Get Report)  jumped 25% Wednesday following its earnings release. The company reported record revenue of $390 million, a 36% increase over the previous year, that was fueled by 207 million monthly active users. 

Analysts at Raymond James upgraded Snap to market perform from underperform after the company boosted its average revenue per user, a key metric for social media companies, providing a clearer path to profitability for the company. 

Last week, Facebook reported extremely robust revenue and earnings growth in the fourth quarter and solid user numbers, causing its stock to surge.  

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(Editor's Note: story has been updated to reflect that Twitter does not release its official DAU numbers.)