The demand for entertainment isn't dead just because consumers want to save money. Just look at


(NFLX) - Get Report


The company saw a 22% increase in second-quarter earnings, as it gains market share in the movie rental business.

During the quarter, the company earned $32.4 million, or 56 cents a share, compared with $26.6 million, or 43 cents, in the year-ago period.

Revenues jumped 21% to $408.5 million from $337.6 million last year, as consumers look to inexpensive ways to entertain themselves at home.

Bad Rumors: Netflix Action Adventure, Cuts at Cisco, Google

var config = new Array(); config<BRACKET>"videoId"</BRACKET> = 29696836001; config<BRACKET>"playerTag"</BRACKET> = "TSCM Embedded Video Player"; config<BRACKET>"autoStart"</BRACKET> = false; config<BRACKET>"preloadBackColor"</BRACKET> = "#FFFFFF"; config<BRACKET>"useOverlayMenu"</BRACKET> = "false"; config<BRACKET>"width"</BRACKET> = 265; config<BRACKET>"height"</BRACKET> = 255; config<BRACKET>"playerId"</BRACKET> = 1243645856; createExperience(config, 8);

Netflix ended the second quarter with about 10.6 million total subscribers, a 26% increase from last year.

And the company isn't stopping with movie rentals. Earlier in the month, Netflix said it plans to

stream movies to Sony's (SNE) - Get Report Bravia high-definition

, Internet-connected TVs starting this fall. The move marks Netflix's goal to gain market share in Internet streaming.

Looking ahead, management expects third-quarter earnings in the range of 39 cents to 47 cents a share, and full-year profit between $1.65 and $1.82 a share.

The company has been doing so well, in fact that there have been rumors circulating that

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(MSFT) - Get Report

could be

interested in acquiring the company. Analysts, however, say this is doubtful.

Shares of the company jumped 3% to $46.46 in late day trading.

Copyright 2009 Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.