Children's Place Is No Place to Play Following Guidance Miss
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Children's Place Retail Stores Inc. (PLCE)  was falling more than 15% Thursday after the children's apparel retailer guided current quarter expectations below consensus. 

The New Jersey-based company reported third-quarter earnings of $3.07 a share on revenue of $522.5 million.  Wall Street was expecting the company to report earnings of $3.07 on revenue of $511.2 million. 

The company said it expects to generate between $547 million and $552 million in the current quarter, well below Zacks' expectations of $571.5 million in revenue for the period. 

The company expects to earn between $2.07 and $2.17 a share, also falling well below Wall Street's estimate of $2.69.

"Moving on to Q4, due to stronger than anticipated digital demand in the back-half of 2018, we were forced to accelerate online access to our brick-and-mortar inventory and our ship from store fulfillment capabilities, resulting in an anticipated incremental fulfillment cost of $5 million, or $0.24 in EPS in Q4," said CEO Jane Elfers. 

Separately, the company announced that it declared a quarterly cash dividend of 50 cents a share to be paid Dec. 28 to shareholders of record at the close of business on Dec. 17. 

Children's Place shares have fallen nearly 30% year to date. 

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