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) -- Is


(BKE) - Get Buckle, Inc. Report

being black-balled?

The denim retailer is dominating the retail sector, posting a 12% jump in second-quarter profit as same-store sales grew 8.6%. But investors sent shares of the company down more than 4% to $26.81 in afternoon trading.

So what will it take to convince investors? The numbers don't get any better.

Stock Wrap: The Real Story, August 20

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During the quarter, the denim retailer earned $25 million, or 54 cents a share, compared with $22.3 million, or 48 cents, in the year-ago period. Analysts expected earnings of 52 cents.

Revenue grew 14% to $192.9 million from $169.8 million, while same-store sales jumped 8.6%. Online sales, which are not included in same-store sales, soared 39% to $10.1 million.

Even as Buckle sells higher-priced denim in a market where consumers are looking to trade down, it has been one of the few retailers able to post positive comparable sales over the past year.

Buckle has shown shoppers will open their wallets

if given items they want, and will even pay more for hands-on service.

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Stack Buckle up to competitors like

Abercrombie & Fitch

(ANF) - Get Abercrombie & Fitch Co. Class A Report


American Eagle Outfitters

(AEO) - Get American Eagle Outfitters, Inc. Report

, and it is surely in the lead.

Last week

Abercrombie reported a loss in its second quarter

, as sales continue to lag across all of its divisions.

On top of a well-run business and attentive sales associate, Buckle also has trends on its side.

Denim remains a key item for back-to-school

, and with new styles like "boyfriend fit" and "destroyed denim," teens are likely to be searching for a few new pairs.

-- Reported by Jeanine Poggi in New York.

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