LOS ANGELES (
) -- The Electronic Entertainment Expo, or E3, annual video game conference kicks off Monday with top hardware and software makers set to unveil hot titles and peripherals for the 2010 holiday season.
Investors in video-game companies are keen to see what is unveiled during keynote speeches from executives at
as the industry continues to suffer big losses. Research firm NPD Group said in May that video game sales saw their biggest decline in nearly a year, plunging 26% to $766.2 million in April.
Both Sony and Microsoft will use this year's E3 to counter Nintendo's market dominance with their own motion-control devices. Microsoft used last year's E3 to give gamers a sneak peek at its "Project Natal" motion analysis device and leak development partners including
Grand Slam Tennis
), and will unveil the newly dubbed Kinect device and its slate of games this week.
Sony debuted its colorful PlayStation Move controller-and-camera system at the Game Developers Conference in March, but this time around games will likely see more software titles that employ the new technology.
Nintendo won't be idle, though, as it plans to introduce the glasses-free 3D version of its popular DS handheld. There are high expectations for the 3DS, as all incarnations of the DS outsold the Wii last year by more than 2 million systems -- which is roughly the amount of units sold by Sony's competing PSP handheld -- and outsold the Xbox, PlayStation 3 and PSP combined in April.
Among software makers, EA and
will go head to head with shooter and music game offerings. EA will distribute
Rock Band 3
, which will include a new keyboard peripheral, while Activision is expected to show off the latest game in the
Meanwhile, the popular
Call of Duty
first-person shooter franchise from Activision will face competition from EA's
Medal of Honor
reboot. In addition,
and other software makers will hold press conferences over the three-day event to introduce their latest offerings.
will be live blogging the keynote presentations from Microsoft on Monday as well as Nintendo and Sony on Tuesday. See below.
-- Written by Robert Holmes and Jason Notte in Boston
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