E3 2010 Video Game Conference: Blog - TheStreet

E3 2010 Video Game Conference: Blog

The E3 annual video game conference kicks off Monday with hardware and software makers set to unveil hot titles and peripherals for the 2010 holiday season.
Publish date:



) -- The Electronic Entertainment Expo, or E3, annual video game conference kicks off Monday with top hardware and software makers set to unveil hot titles and peripherals for the 2010 holiday season.

Investors in video-game companies are keen to see what is unveiled during keynote speeches from executives at


(MSFT) - Get Report



(SNE) - Get Report




as the industry continues to suffer big losses. Research firm NPD Group said in May that video game sales saw their biggest decline in nearly a year, plunging 26% to $766.2 million in April.

Both Sony and Microsoft will use this year's E3 to counter Nintendo's market dominance with their own motion-control devices. Microsoft used last year's E3 to give gamers a sneak peek at its "Project Natal" motion analysis device and leak development partners including

Electronic Arts




titles and

Grand Slam Tennis

), and will unveil the newly dubbed Kinect device and its slate of games this week.

Sony debuted its colorful PlayStation Move controller-and-camera system at the Game Developers Conference in March, but this time around games will likely see more software titles that employ the new technology.

>>iPad, Xbox Threaten Pay TV Service Providers

Nintendo won't be idle, though, as it plans to introduce the glasses-free 3D version of its popular DS handheld. There are high expectations for the 3DS, as all incarnations of the DS outsold the Wii last year by more than 2 million systems -- which is roughly the amount of units sold by Sony's competing PSP handheld -- and outsold the Xbox, PlayStation 3 and PSP combined in April.

Among software makers, EA and


(ATVI) - Get Report

will go head to head with shooter and music game offerings. EA will distribute

Rock Band 3

, which will include a new keyboard peripheral, while Activision is expected to show off the latest game in the

Guitar Hero


Meanwhile, the popular

Call of Duty

first-person shooter franchise from Activision will face competition from EA's

Medal of Honor

reboot. In addition,







and other software makers will hold press conferences over the three-day event to introduce their latest offerings.


will be live blogging the keynote presentations from Microsoft on Monday as well as Nintendo and Sony on Tuesday. See below.

-- Written by Robert Holmes and Jason Notte in Boston


Follow Robert Holmes on


and become a fan of TheStreet.com on