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Disney Stock Rises After 'Shang-Chi' Pays Off at Box Office

Disney shares trade higher after its decision to release “Shang-Chi” only in theaters clocked $90 million to close the Labor Day weekend.

Shares of Disney  (DIS) - Get Walt Disney Company Report advanced Tuesday after Disney owned- Marvel's "Shang-Chi and the Legend of the Ten Rings" clocked $90 million at the box office to close the Labor Day weekend.

Shares of the Burbank, Calif., company rose 2.5% to $185.45 at last check.

The superhero action adventure, starring Canadian actor Simu Liu, had an even bigger debut than expected in its first four days of release. The result exceeded an initial forecast of about $63 million by researcher Boxoffice Pro, according to a report in Los Angeles Times.

Despite concerns the Delta variant would keep audiences at home, "Shang-Chi" notched the second-biggest opening weekend of the pandemic, behind only "Black Widow" with $80 million. 

"Shang Chi's" three day total of $75.5 million from 4,300 theaters fell a little short of Black Widow's three day weekend collection.

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Disney's gamble of releasing “Shang-Chi” only in theaters seems to have paid off so far. "Shang-Chi" is playing only in theaters for its first 45 days of release before it lands on-demand at Disney+.

Disney CEO Bob Chapek had called its theatrical-only release an "interesting experiment" and indicated its ticket sales would influence plans for future releases, such as "Eternals," which is scheduled for Nov. 5, Reuters reported.

Directed by Destin Daniel Cretton, "Shang-Chi" takes place after the events of "Avengers: Endgame" and centers on a skilled martial artist who is forced to confront his past when he is targeted by the covert Ten Rings organization.

The latest release from Marvel Studios, and the first to star an Asian superhero, also earned more than $56 million in overseas markets.

Separately, shares of movie theater chain AMC Entertainment  (AMC) - Get AMC Entertainment Holdings, Inc. Class A Report jumped 7.2% to $47.19 at last check.