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Disney Scores $13.2 Million of First-Day Ticket Sales for 'Black Widow'

'Black Widow' starring Scarlett Johansson is expected to generate at least $80 million of revenue over the weekend for entertainment titan Disney.

Disney  (DIS) - Get Walt Disney Company Report shares rose on Friday after media reports said the “Black Widow” film of its Marvel Entertainment unit generated $13.2 million of ticket sales on Thursday.

The movie, starring Scarlett Johansson, is expected to produce revenue of at least $80 million over the weekend. That would beat the pandemic record of $70 million for Universal’s “F9.” 

"Black Widow" also is available on the streaming service Disney+.

Thursday’s receipts aren’t far from the 2017 performances of “Spider-Man: Homecoming” ($15.4 million) and “Thor: Ragnarok” ($14.5 million), CNBC reports.

The movie industry as a whole will probably enjoy its best weekend box office sales since March 2020, according to CNBC.

Disney recently traded at $177.12, up 2.5%. The shares have eased 1% over the past six months as the pandemic had curbed Disney’s profit.

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In May, Disney reported weaker-than-expected subscriber figures that offset a solid first quarter earnings report.

Adjusted earnings for the three months ending in March came in at 79 cents a share, ahead of Wall Street forecasts.

But Disney posted a 13% decline in revenue, to $15.61 billion. And it registered a subscriber total of 94.9 million for its Disney+ streaming services. Both those numbers fell shy of analysts' estimates.

The bulk of Disney's operating profit came from its media division, which earned $2.9 billion, while its pandemic-hit theme-park business lost $406 million.

“Where we have been able to reopen our theme parks, guests have demonstrated a willingness to visit,” Chief Executive Bob Chapek said.