Designer and retailer Cole Haan has partnered with Slack (WORK) - Get Slack Technologies, Inc. Class A Report to create a limited edition range of sneakers in the colors of the business-collaboration platform's logo.
The footwear collection is designed based on Slack's color palette -- blue, red, lemon, and green -- on Cole Haan's bright white sneakers.
“Cole Haan, with a little help from Slack, is able to completely rewrite the rules for modern-day footwear,” said Julie Liegl, chief marketing officer at Slack, in a statement.
“Collaboration is key to bringing any product to life, and it’s especially rewarding when it’s a product we can physically see."
The Slack-styled footwear is part of Cole Haan's Generation Zerogrand brand, known for its modern and casual silhouette.
The sneakers, priced at $120, are available on Cole Haan's website and at select international stores starting Wednesday.
The Zerogrand collection is unisex. Cole Haan plans to produce the sneakers in men's U.S. sizes 4 to 14, comparable to women's sizes 6 to 16.
“Slack’s innovative capabilities have proven to be a valuable tool and asset for our company,” said David Maddocks, brand president of Cole Haan, which is a Greenland, N.H., portfolio company of the London private-equity firm Apax Partners.
"We are both fortunate to be avid Slack users as well as a Slack friend and partner," Maddocks added.
Last month Slack hired Nadia Rawlinson, Live Nation's chief of human resources, to lead HR at the business-communications platform.
For the quarter ended July 31 Slack reported a net loss of 13 cents a share against a loss of 98 cents in the year-ago quarter. Revenue rose 49% to $215.9 million from $145 million.
The messaging tool has seen use of its messaging and other functions surge during the pandemic.
Shares of Slack at last check were up 4.5% to $29.72.