Quench your thirst with a Mickey Mouse cooler, anyone? Or would you prefer Winnie the Pooh?
said Wednesday they'll jointly market "innovative and nutritious" children's beverages under the Disney brand.
The companies did not reveal any financial details of their long-term agreement, but said it would involve "healthful juices, juice drinks, milk-based and water-based drinks, punches and smoothies" from Coke's Minute Maid group.
The products will be in packaging that features Disney's ubiquitous characters, starting with Mickey Mouse and Winnie the Pooh, and will be introduced in U.S. supermarkets this year and international markets in 2002, the companies said.
Last week, Coke and
Procter & Gamble
announced plans for
a stand-alone company selling their juices, juice-based drinks and snacks, with expected annual sales of up to $5 billion in two years.
Coke shares closed Wednesday at $52 on the
New York Stock Exchange
, while Disney finished at $30.75. Procter & Gamble ended at $70.70 on the Big Board.