Pot stocks faced pressure this week after Aurora Cannabis  (ACB) - Get Report  posted disappointing earnings, but Cowen analysts are mostly bullish on the sector as the firm initiated coverage of five other companies. 

Cresco Labs (CRLBF) , Green Thumb (GTBIF) and Curaleaf (CURLF) all received outperform ratings from Cowen with per-share price targets of $14, $18.50, and $10.50, respectively. 

MedMen (MMNFF) received the bearish call, an underperform rating and $1.50 price target. The target represents 24% downside from the stock's Thursday closing price of $1.98. 

Acreage Holdings (ACRGF) was initiated market perform with a $9 price target, indicating 8.6% potential upside from the Thursday close at $8.29.

In trading Friday, Cresco was little changed at $8.07, Green Thumb was up 0.4% at $9.46, Curaleaf was 1.3% up at $7.52, MedMen was off 3.9% at $1.90, and Acreage was down 0.5% at $8.25. Aurora edged 0.2% higher to $5.90.