Shares of Canada Goose Holdings (GOOS) - Get Canada Goose Holdings, Inc. Report   went south Wednesday after the outdoor apparel maker missed Wall Street's fiscal fourth-quarter revenue expectations.

Shares of the Toronto-based company were falling nearly 27% to $35.82.

Canada Goose Holdings reported net income of C$9 million, or 8 Canadian cents a share, up from C$8.1 million, or 7 Canadian cents a share, a year ago. Adjusted earnings came to 9 cents a share, beating analysts' estimates of 6 cents.

Revenue rose 25% to C$156.2 million ($115.65 million), but fell short of analysts' estimates of C$156.8 million ($118.9 million).

For the full year, total revenue increased by 40.5% to C$830.5 million. Full-year net income totaled  C$143.6 million, or $1.28 a share, compared with C$96.1 million, or 86 cents a share. The company said that the increase in net income was due to higher operating income and a lower effective tax rate.

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Full year direct-to-consumer revenue increased to C$431.3 million from C$255 million, representing 51.9% of total revenue compared with 43.1%. The increase was primarily attributable to incremental revenue from five new retail stores and one new e-commerce market, the company said. This was complemented by strong performances from established e-commerce markets and retail stores.

For fiscal 2020, Canada Goose Holdings said it expects annual revenue growth of at least 20%.

"We have come a long way in a short time and we have done it the right way - by preserving the purity of our brand and building for the future. Our business and our people have never been stronger," Dani Reiss, president & CEO, said in a statement.

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