The tenders are crafted to look, cook and taste like traditional chicken tenders, the El Segundo, Calif., alternative-meat company says.
"We’re innovating the poultry market with the new Beyond Chicken Tenders,” Chief Innovation Officer Dariush Ajami said in a statement.
Beyond Meat's tenders are made from plant-based ingredients like faba beans and peas. They contain 14 grams of protein per serving, but they have 40% less saturated fat than other restaurant chicken tenders, the company says.
Consumer demand for chicken is skyrocketing amid a national shortage, the company says.
In late May, analysts at Bernstein issued a double upgrade of the stock, urging investors to buy the dip.
Bernstein lifted its rating on Beyond Meat to outperform ahead of what it saw as a 'significant' increase in restaurant sales powered by state reopenings around the country.
In May, Beyond Meat posted a wider-than-expected first-quarter loss of 42 cents a share as expenses piled up and restaurant sales slowed while the pandemic eased.
U.S. food-service sales fell 26% to $16.7 million in its most recent quarter, and 44% to $10.4 million internationally, Beyond Meat said.
U.S. retail sales rose 28% to $63.8 million, while international retail sales nearly tripled to $17.2 million.
At last check in a sharply down market, Beyond Meat shares were off 1% at $139.