Beyond Meat jumped nearly 15% in morning trading on Thursday after the iconic fast-food company confirmed it will be test-releasing a new sandwich called a P.L.T. - plant, lettuce and tomato - to select stores in and around London, Ontario., a university town roughly two hours east of Detroit, beginning Sept. 30.
The sandwich, developed at McDonald's global headquarters in Chicago, will include two pickles, slivered onions, cheese, mustard, ketchup, "mayo-style sauce" and the same bun used for Quarter Pounder burgers, but with a Beyond Meat patty.
"McDonald's Canada has a proud legacy of innovating across our menu and we're excited that Canadians will be the first in the world to try the P.L.T.," said Jeff Anderson, Chef, McDonald's Canada. "We're eager to hear what our customers love about the P.L.T. to help McDonald's around the world better understand how a plant-based burger works in our restaurants."
The P.L.T. will be available for 12 weeks in 28 McDonald's stores.
Beyond Meat recently expanded its partnership with Carl's Jr. to bring its meatless burger to its Canadian restaurants. Meantime, other restaurants including Yum's (YUM - Get Report) KFC have been testing rolling out other meatless products including Beyond Fried Chicken, a plant-based alternative to the fast food chain's fried chicken offering.
Shares of Beyond Meat were up 8.96%, or $12.40 a share, at $150.72 in afternoon trading.
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