Barnes & Noble (BKS) - Get Report is looking for any way to make its digital presence known.

Case in point: The book seller launched an eponymous online application for


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iPhone and iPod touch, allowing readers access to exclusive content and customer reviews, as well as information about the more than 50,000 events in stores.

Similar to an

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application in the works, Barnes & Noble has partnered with LinkMe Mobile, from Evryx Technologies, and Spotlight Mobile so users can simply snap a photo to search millions of products.

The application sure sounds fun and useful -- but how it will help the company's struggling book sales remains to be seen.

Barnes & Noble

continues to widen its loss

as consumers cut back on book and music purchases and turn to digital outlets. In the first quarter, the company recorded a loss of $2.7 million during the quarter, or 5 cents a share, compared with a loss of $2.2 million, or 4 cents, a year earlier.

Its revenue fell 4% to $1.11 billion, while same-store sales sank 5.7%.

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