Best known for the game FarmVille on Facebook(FB) - Get Report , the San Francisco-based game developer has lately been without a hit that its investors so desperately want. Indeed, Zynga could be a value trap since the company has not posted a single year of profit since 2010.
Zynga shares closed at $2.84 on Thursday. They were trading at $13.40 at the end of March 2012.
Zynga has been reporting losses as its operating expenses eat up all of its revenue.
Since its 2011 initial public offering, Zynga has lost over two-thirds of its stock's value.
In an effort to deal with higher costs, Zynga implemented job cuts and a management overhaul, but the company remains a lame duck waiting forever to turn around. Its $500 million acquisition of NaturalMotion has produced some results, but nothing game-changing
As the Q4 2016 earnings report showed, Zynga's bookings grew 11% and revenue beat expectations. But a wider-than-expected loss and light projections for Q1 EBITDA cast fresh doubts on the company.
Clearly, Zynga's CSR Racing 2 and Dawn of Titans are not the profit drivers that FarmVille or MafiaWars were.
Mobile revenues do show some promise at $154.7 million, a 20% increase year-over-year. This segment comprises over 80% of the company's sales. But a drop in average monthly users from 13% in Q3 to 7% in Q4 is an area of concern.
Investors who want to profit from gaming should avoid Zynga for now. The bullish cases for the company are around its real estate and cash.
If you want to bet on gaming, buy shares of Electronic Arts(EA) - Get Report or Activision Blizzard(ATVI) - Get Report . Both these companies have a solid track record of producing successful game titles.
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The author is an independent contributor who at the time of publication owned none of the stocks mentioned.