Apple (AAPL) - Get Report and Samsung Electronics Co., Ltd. (SSNLF) said Sunday that Samsung will offer iTunes Movies and TV shows and AirPlay 2 support on 2019 Samsung Smart TV models starting in the spring.

Previously the main way to view iTunes content was through Apple's own Apple TV device. Apple is shifting to a focus on its Services business as its iPhone sales growth starts to slow, and has been investing heavily in developing its own TV content, including a new show from Oprah Winfrey.

A new iTunes Movies and TV Shows app will debut on new Samsung Smart TVs in more than 100 countries, Samsung said in a statement, and support on 2018 Samsung Smart TVs will be made available through a firmware update. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

"We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home," Eddy Cue, senior vice president of Internet Software and Services at Apple, said in a statement.

Samsung customers will be able to access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes. iTunes Movies and TV Shows will work with Samsung's Smart TV Services, such as Universal Guide, the New Bixby and Search.

Samsung customers will be able to play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, the Frame and Serif lifestyle TVs, and other Samsung UHD and HD models. 

On Monday morning, Apple (AAPL) - Get Report  shares were down 0.9% to $146.98. They are down 7% this year after issuing a sales warning last week for its December quarter results.  

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