Forget bulls, bears and pork bellies --
analyst Felicia Kantor recommends investing in hogs.
hogs, that is. The analyst reiterated her strong buy rating on the motorcycle manufacturer after hitting the road and checking out how Harley was doing on the retail level. The analyst visited dealerships and found long waiting lists, high prices and robust demand.
"Harley-Davidson is our most compelling buying opportunity in our leisure universe," she wrote to investors Wednesday morning. "After visiting 25 dealerships along the East Coast, we learned that waiting lists average one to 1 1/2 years at those dealers selling bikes at the manufacturer's suggested retail price. Dealers selling at a premium do have inventory, though they are pricing their bikes, on average, at 27% above sticker."
That's a pretty good recipe for profits. With Harley's 100th anniversary around the corner, Kantor said that demand should stay robust. New anniversary-themed models will hit the stores in August 2002, and dealers are clamoring for them.
Harley-Davidson releases earnings on April 10. Tuesday, its shares closed at $35.34 in
New York Stock Exchange
trading. They have a 52-week range of $33.19 to $50.63.