Amazon.com's (AMZN) - Get Report Twitch, a game-broadcasting and social-video company, announced today that it has hired Michael Aragon as senior VP of Content. 

Aragon will report directly to Twitch CEO Emmett Shear and will oversee global broadcasting partnerships, eSports, Twitch Studios, content development and content marketing teams. 

Aragon has previously served as the VP and GM of Sony's (SNE) - Get Report PlayStation Network where he managed digital video, music, and original content services in over 30 countries. 

"As a lifelong fan of gaming and geek culture, it's appealing to elevate this platform that's focused on helping content creators thrive, as well as to explore new ways their ideas and aspirations can come to life," Aragon said in a statement. "My goal is to foster the growth of content for Twitch's core video-game audience, while nurturing the communities that have expanded the platform's boundaries beyond gaming."

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