Online retailing giant (AMZN - Get Report)  is raising its bet on TV and movies.

The company is seeking more exclusive content for its ad-supported online-streaming service IMDb TV, according to a report in The Wall Street Journal.

The report said Amazon has contacted Vice Media to run its nightly news show, "Vice News Tonight," which got canceled by HBO this year.

Amazon also is now offering upfront fees for exclusive content rather than just providing a revenue share from the ads, according to the report. However, the company also is doing content deals that combine both aspects.

Amazon also is exploring creating linear channels within IMDb TV, the Journal reported, citing people familiar with the matter. These TV-like "always-on" channels could be focused on genres such as crime and lifestyle, or dedicated to specific outside media outlets. Amazon is speaking with studios, TV programmers and other content producers about stocking channels with content or supplying entire channels of their own, the people told the Journal.

The shares were down slightly in premarket trading Wednesday to $1,761.26.

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Constable owns none of the securities listed in this story.