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Earnings season is becoming fiercer than the norm.

It's not just the sheer volume of the reports, that's constant every three months when companies spill the beans to interested investors. No, rather it's how many different potential stock-crushing stories (or stock-price igniters) come out of a single three-page earnings report. On the one hand, it's great to see people thinking on a granular level but damn, it all creates some serious whipsawing as thoughts are displayed across Twitter and various news sites.

Here are some thoughts from yours truly, who is currently in the trenches reading everything from a story on horse meat to assessing how bad a job Twitter (TWTR) - Get Twitter, Inc. Report  CEO Jack Dorsey is doing.

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Give this a watch, tweet me your thoughts @BrianSozzi

Jim Cramer and the AAP team hold positions in Facebook and Alphabet for their Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells FB or GOOGL? Learn more now.

(This article originally appeared on Real Money on July 27, our premium site for active traders. Click here to get great columns like this from Brian Sozzi, Jim Cramer and other writers even earlier in the trading day.)

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