The eSports market is growing and a host of well-known companies are looking to make their mark in the space.
"eSports are organized gaming events on the competitive level," said Chris Lederer, a principal with PwC's Strategy&, which compiled a report on the eSports market. "It's a broad definition and it can include both online and at-home events or events inside stadiums."
Revenue for the global eSports market is expected to rise to $463 million in 2016, according to Newzoo, compared to $325 million in 2015. By 2019, the sector could see revenue of $1.1 billion.
Lederer said the other companies that are starting to emerge in the space are Disney's (DIS) - Get ReportESPN, which established its own eSports vertical, as well as Turner Broadcasting, owned by Time Warner (TWX) .
Broadcast networks "are looking to aggregate programming, they're looking to bring communities together online, so they're going to compete directly with the Twitches of the world," he added.
When talking about online gaming, Facebook (FB) - Get Report also comes to mind. "Facebook certainly plays in the gaming area right now," he said. "One question I would have around Facebook, is that it's obviously pivoted to a much more mobile environment and eSports as it exists right now is primarily an in-home desktop based event."
Regardless, the eSports consumer tends to skew younger with a median age of 28, according to the aforementioned PwC report. "This is a golden opportunity for advertisers," he said, referring to advertisers' hunger to reach young consumers. 'It's also quite diverse - it skews female ironically, versus male."
For those looking to invest in the eSports space, Lederer said it's all about strong brands and content. "That's where the core of the business sits today," he said, adding that companies able to aggregate a community around eSports are particularly poised to benefit from the growth in the space.