NEW YORK (TheStreet) -- In a television first, CBS (CBS) - Get Report has confirmed its plans to live-stream every national commercial that plays during the Super Bowl next year. Advertisers will have to pay for both television broadcasting and streaming, as they will be sold as a package deal, and CBS will not allow advertisers to opt out of the online aspect.
The cost for those commercial spots is going up as well. CBS is said to be seeking fees at the high end of a range from $4.5 million to $4.7 million for a 30-second spot during the game. That would mean Super Bowl ads would reach yet another record: NBC charged between $4.4 million and $4.5 million for each 30-second spot last year. That does not include the price for digital streaming, which will be an incremental add-on.
Anheuser-Busch InBev (BUD) - Get Report, PepsiCo (PEP) - Get Report and Fiat Chrysler (FCAU) - Get Report are among the companies expected to advertise again during the Super Bowl, according to Variety, which first reported the news. At this point, CBS is said to have only 20 to 25 30-second spots left for sale -- and possibly less.
Streaming continues to grow in popularity among U.S viewers: NBC said that at its peak, more than 1.3 million people watched Super Bowl XLIX through its streaming of the game, the highest-ever number of streaming viewers to be tuned in to a given show at the same time. Fox's live-stream of 2014 Super Bowl topped out at around 1.1 million viewers, averaging about 528,000 viewers for each minute of the game. Still, 1.3 million streaming viewers is less than 1% of those who tuned in to watch the game on television. Super Bowl XLIX, between the New England Patriots and the Seattle Seahawks, drew an average of 114.4 million viewers, making it the most-watched show in U.S. television history. It was the fourth time in five years the Super Bowl set a viewership record.