NEW YORK (TheStreet) -- Companies are looking to have a "big impact" on their ad campaigns, driven by Super Bowl viewership, said J.D. Miller, director of marketing and communication at Strata Marketing.
For this year's big game, each 30-second spot went for $4.5 million, $500,000 or roughly 11% more than 2014's Super Bowl.
Some companies are veteran advertisers for the big game. Think of brands like Coca-Cola (KO) - Get Coca-Cola Company Report or PepsiCo (PEP) - Get PepsiCo, Inc. Report , the latter of which is the official sponsor of the Halftime Show.
Other companies like Anheuser-Busch (BUD) - Get Anheuser-Busch InBev SA/NV Sponsored ADR Report also make multiple appearances throughout the game's commercial breaks. This year alone Anheuser has three sixty second spots. At $4.5 million per 30 seconds, that's a total of $27 million in ad dollars for this game alone.
According to Miller, consumers can get a sneak peak of the commercials. Many of these companies plan to release or have already released 15 second "teaser" commercials, in order to entice and further engage consumers, he said.
NBC, the network hosting the Super Bowl, will also have all the ads on its Web site.
While these may be spoilers for some fans, the companies are hoping it has a big payoff for them in the end, he reasoned.
Facebook (FB) - Get Facebook, Inc. Class A Report is also banking on increased consumer interaction. When fans associate themselves with certain networks, players or brands, the company will be able to place real-time ads in front of the customer.
For events like the Super Bowl or the World Cup, there was once a one-day delay rather than in real time. This immediacy will increase user engagement and ad revenue for Facebook as well, Miller concluded.
-- Written by Bret Kenwell