There is life beyond investing in Amazon (AMZN) - Get Report as a play on a healthy U.S. consumer. 

And it would be wise for investors to find that life ahead of what could be a bumper holiday shopping season. The U.S. economy added 213,000 jobs in June, handily beating Wall Street estimates for 195,000. Average hourly earnings rose a respectable 2.7% in June from twelve months earlier. The unemployment rate rose slightly to 4% from 3.8%, still suggesting economic strength nonetheless. 

Meanwhile, households continue to benefit from rising home values, a cash infusion from the Trump tax plan and more companies paying out fatter dividends.

"Our positive industry [consumer] sales outlook is bolstered by some powerful discretionary spending tailwinds," says Credit Suisse analyst Michael Binetti. The analyst breaks down his consumer bullishness into these areas:

  • Lower personal income tax withholdings retailed to 2018 tax cuts.  
  • Ongoing broad-based U.S. wage increases.
  • One-time bonuses paid by some U.S. companies after receiving a tax break in 2018.

The Play

Credit Suisse offers up a host of stock ideas on the surging U.S. consumer below. The companies are plays not just on the U.S. consumer, but also firm-specific reasons. 

Image placeholder title
Image placeholder title
Image placeholder title
Image placeholder title

Sign up for the free 'Morning Jolt' daily newsletter here