NEW YORK (

TheStreet

) -- Shares of these consumer-related stocks hit 52-week highs on Wednesday:

Macy's

(M) - Get Report

,

Colgate-Palmolive

(CL) - Get Report

,

Advance Auto Parts

(AAP) - Get Report

,

Brinker International

(EAT) - Get Report

,

Ross Stores

(ROST) - Get Report

and

Leapfrog Enterprises

(LF)

.

Each of the stocks received a buy rating from

TheStreet Ratings

.

Macy's

The retailer has a new initiative to drum up more business from people between the ages of 13 and 30, according to

Bloomberg

.

"CEO Lundgren pointed to summer 2011 as the inflection point in the selling culture (move from selling to service), equating the transformation to turning a battleship around in the Hudson River," JPMorgan analysts wrote in a March 12 report. "With the My Macy's localization initiative (3rd inning) laying the foundation for growth and Omni-channel benefits (potential 200bps top-line and GPM driver over time) not fully in the numbers today (w/ SG&A spending baked in), we believe Macy's is just leaving port with 3-5 years of consistent double digit EPS growth given by top-line (3-5% SSS), margin expansion (2H12 GPM inflection) and a return of cash to shareholders (share repurchases/dividends)."

Shares of Macy's hit a 52-week high of $40.31 on Wednesday. The stock's 52-week low of $22.50 was set on March 23.

Macy's has an estimated price-to-earnings ratio for next year of 10.56 times; the average for broad-line retailers is 20.57. For comparison,

J.C. Penney

(JCP) - Get Report

has a higher forward P/E of 12.54.

Fifteen of the 19 analysts who cover Macy's rated it buy; four analysts gave the stock a hold rating.

TheStreet Ratings

gives Macy's an A+ grade with a buy rating and a

$51.40

price target. The stock has risen 25.87% year to date.

Colgate-Palmolive

"Half of 2012 pricing is a rollover from 2011," Wells Fargo analysts wrote in a Feb. 24 report. "Management maintains a strong focus on cost control through its Funding the Growth ROI-focused program. Investors should see sequential gross margin improvement through the year. This should collectively drive currency-neutral double-digit EPS growth."

Shares of Colgate-Palmolive hit a 52-week high Wednesday of $96.40. The stock's 52-week low of $77.28 was set on March 21.

Colgate-Palmolive's forward P/E is 16.34; the average for personal products companies is 15.48. For comparison,

Kimberly-Clark

(KMB) - Get Report

has a lower forward P/E of 13.34.

Fifteen of the 23 analysts who cover Colgate-Palmolive rated it hold. Six analysts gave the stock a buy rating and two rated it sell.

TheStreet Ratings

gives Colgate-Palmolive an A grade with a buy rating and a

$113.25

price target. The stock has risen 3.84% year to date.

Advance Auto Parts

"AAP experienced a solid turnaround in 4Q results with its strongest compperformance of the year and the pace of gross margin pressure halving sequentially," JPMorgan analysts wrote in a Feb. 17 report. "Looking to 2012, the first half of the year promises the most potential EPS upside with an expected acceleration in comps against easier sales comparisons and runway on cost reductions."

Shares of Advance Auto Parts hit a 52-week high Wednesday of $89.65. The stock's 52-week low of $49.50 was set on Aug. 10.

Advance Auto Parts' forward P/E of 13.3; the average for specialty retailers is 16.92.

Fourteen of the 23 analysts who cover Advance Auto Parts rated it hold; nine analysts gave the stock a buy rating.

TheStreet Ratings

gives Advance Auto Parts an A+ grade with a buy rating and a

$103.08

price target. The stock has risen 28.39% year to date.

Brinker International

"Brinker has been our top pick in casual dining and we continue to remain positive on the stock following management meetings with stabilizing comps, margin initiatives on target, and FCF-driven share repurchase providing EPS cushion to above average 20-25% growth in F13 and at least low double digits thereafter," JPMorgan analysts wrote in a March 21 report.

Shares of Brinker International hit a 52-week high on Wednesday of $29.31. The stock's 52-week low of $19.50 was set on Sept. 12.

Brinker International's forward P/E is 13.22; the average for restaurant and bar companies is 19.4. For comparison, both

Cracker Barrel

(CBRL) - Get Report

and

DineEquity

(DIN) - Get Report

have lower forward P/Es of 12.15 and 11.98, respectively.

Analysts were split on Brinker International with eight rating the stock a buy, another eight giving it a hold rating and four rating it sell.

TheStreet Ratings

gives Brinker International an A- grade with a buy rating and a

$35.39

price target. The stock has risen 8% year to date.

Ross Stores

"ROST benefited from both multiple expansion and earnings revisions - beating the high end of its initial 2011 plans by $0.31 - while TJX has kept Street estimates essentially unchanged - beating the high end of its initial 2011 plan by just $0.02 (upside has been all valuation)," JPMorgan analysts wrote in a March 20 report. "Coming into 2012, we see a slightly different setup, as ROST should continue its 'under-promise, over-deliver' mantra, while TJX may now be the company that has more upside left on the table in 2012."

Shares of Ross Stores hit a 52-week high Wednesday of $57.53. The stock's 52-week low of $33.50 was set on Aug. 18.

Ross Stores' forward P/E is 15.57; the average for apparel retailers is 17.16. For comparison,

Aeropostale

(ARO)

has a lower forward P/E of 14.6;

Express'

(EXPR) - Get Report

forward P/E is 11.74.

Fourteen of the 27 analysts who cover Ross Stores rated it hold; 13 analysts gave the stock a buy rating.

TheStreet Ratings

gives Ross Stores an A+ grade with a buy rating and a

$73.96

price target. The stock has risen 20.49% year to date.

LeapFrog Enterprises

"After a strong holidays (where the product was sold out at most stores), demand remains high while supply is still low," Ascendiant Capital Markets analysts wrote in a March 14 report. "We estimate that 800,000 units were sold in 2011, and have modeled sales of 1.5 million units in 2012, which we believe is conservative. We note that supply has improved recently at retailers (notably at Wal-Mart and Target this week), but is overall still in short supply. The company acknowledged that demand may outstrip supply through Q2."

Shares of LeagFrog hit a 52-week high of $8.05 on Wednesday. The stock's 52-week low of $2.57 was set on Aug. 11.

LeapFrog has a forward P/E of 13.08; the average for toy companies is 14.94. For comparison, both

Mattel

(MAT) - Get Report

and

Hasbro

(HAS) - Get Report

have lower forward P/Es of 12.63 and 11.06, respectively.

Five of the seven analysts who cover LeapFrog rated it buy; two analysts gave the stock a hold rating.

TheStreet Ratings

gives LeapFrog a B grade with a buy rating and

$8.29

price target. The stock has risen 42.4% year to date.

-- Written by Alexandra Zendrian

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