NEW YORK (
) -- What are the hottest industry segments going into 2012?
The overall economy may have a stubborn gray(ish) cloud above it, but there are a more than a few industries with significant expectations for growth in the new year.
"The recent economic conditions have been a game changer, redefining the term 'job security,'" says Brian Miller, president and COO of
, a franchise consulting firm.
Many unemployed workers are turning to entrepreneurism, specifically owning a franchise, as a way to become self-sufficient, Miller says. A typical question from clients: What industries are expected to grow the most over the next decade?
"One of the things I often tell people is 'Think about what's happening in society and you will see emerging business models that follow suit,'" Miller says.
He also recommends pursuing businesses that are recession-proof, such as disaster and restoration services, or businesses that are low in initial investment, such as home-based businesses.
According to the
International Franchise Industry's 2012 Business Outlook
report, the top
include personal care services, such as laundry and dry cleaning, entertainment and recreation, personal transportation and credit intermediation -- for which output is expected to rise 6.2% next year. That's followed closely by retail products and services (driven by a steady, albeit slow, rise in consumer spending) and real estate, though this is off a low base, the December report says.
for anybody who is entrepreneurial enough to go out and start a business," says Terry Mackin, managing director at
, a mergers and advisory firm that focuses on privately held and family-owned businesses as clients.
Whether part of a franchise or truly on your own, here are five other industries with significant growth potential in 2012:
1. Elder care
With the aid of groundbreaking medical treatments and technology, Americans are living longer, and many seniors are living independently well into their golden years but with a little less mobility. The need for varying amounts of help with daily tasks such as cooking, cleaning, taking medication and basic personal care is leading to exponential growth in the elder care industry. Businesses and franchises are popping up.
The need for
in years to come. Not only are baby boomers' parents living longer; as they age into their own sunset years, they too will need these services. And this group has money to spend.
Home care is in growing demand as more families seek "higher-quality, more-affordable care in the home when they need it as an alternative to moving to facilities that can be much more expensive," says
CEO and founder Shelly Sun.
BrightStar provides companionship, personal care and nursing home care services to people of all ages. The 10-year-old company, which has more than 250 franchises, also provides supplemental staff to health care facilities and doctor's offices.
2. Health and wellness
The trend toward a healthy lifestyle is producing ample opportunity for businesses from
to create-your-own-salad eateries to
to benefits consultants.
Consumers are looking more closely at where their food is sourced on their own, for instance, but with the escalating costs of insurance companies are simultaneously encouraging employees to become more healthy.
So-called wellness plans are growing in the workplace as more companies expand what they offer to employees, from a gym discount to a more in-depth health incentive package, including stress management and work/life balance education, according to
CBIZ Benefits & Insurance
, an employee benefits consultant that helps small businesses implement wellness programs.
"Wellness is a hot area of small-business growth opportunity and will be into the next decade," says Gina Payne, National Director of Wellness at CBIZ, citing economists' forecasts from a decade ago that wellness would be the next trillion-dollar business in U.S. GDP. "It is scheduled to hit this mark in 2012," Payne says.
President Barack Obama's health care reforms have also "put wellness on the top of the conversation list," she adds.
Additionally, baby boomers are fueling the business by being "keenly interested" in preserving or reclaiming their health, while the alarmingly unhealthy younger generation is cause for concern -- and change, she says.
"There is room for any and all numbers of organizations who provide disease management, health coaching, physical training, nutrition programming, technology and social media platforms and a myriad of ancillary services (massage therapy, stress management, weight loss programs, etc.) to flourish in this wellness space," Payne says, "because the needs and opportunities are broad and diverse."
Peter Taunton, CEO and founder of
, notes that the basic principles of the health and wellness space are the same today as they were 20 years ago -- eat right and move your feet.
"At Snap Fitness, for example, we still offer a great workout experience, quality equipment and clean, comfortable clubs," he says. "But now we also offer members online meal-planning services, custom vitamins and supplements and an activity monitor program that tracks your movement in and out of the gym. That means we're able to continue working with our members to fit
needs, instead of worrying about how to get them to continue supporting
Companies are looking to save money wherever possible, and cutting the costs of owning or leasing space to hold merchandise and products can add significantly to a company's bottom line.
Providing warehousing services and space, particularly for small businesses, shows plenty of opportunity for industry expansion.
, for instance, might ship thousands of
, the bulk of its business, during the peak season -- and one a day in the offseason. The company contracts with a third party for its warehousing so "I'm not paying overhead to have warehouse space that I don't need in February," founder and CEO Thomas Harman says.
Logistics is the management of moving packages or shipments. It includes all aspects, including insurance claims, packaging, the best way to ship and pricing, according to Steve Leavitt, COO of
Unishippers franchisees specifically target
that do not have the resources to hire a logistics professional.
The industry is growing as consumers continue to move to e-commerce for their shopping needs. Shipping companies will also benefit from planned cuts to the U.S. Postal Service that will leave a lot of smaller merchants looking for economical ways to send their products to customers.
"Whether the economy is growing or not, products still are moved. This is especially true as the economy is starting to pick back up. Inventories start to grow, demand picks up, so the supply chain needs to take place," Leavitt says.
Businesses learned during the recession -- some quicker than others -- how to cut without hurting business output by "recognizing the true value of technology in their day-to-day
operations," Generational Equity's Mackin says. "They don't need the bookkeeper anymore, there's QuickBooks to do the inventory. Not only do they get leaner and meaner, but they don't have to rehire."
This opens up a lot of opportunity for outsourcing, particularly when it comes to staffing -- "the idea that businesses have found they now can take advantage of concentrating on their core competency while bringing in other
part-time or temporary professionals who have expertise in other areas," Mackin says.
By using temporary staffing even at the executive level, companies can save money on high-level salaries and benefits but still have access to the working capital they need.
Companies specializing in alternative staffing will see lots of growth, says Sara Sutton Fell, CEO and founder of
, as employers look to hiring contractors, consultants, freelancers and other employees on a project basis as opposed to full time.
Workers can use sites such as FlexJobs to embrace this kind of employment, she says. "Prior to the recession
many workers wouldn't have even considered" alternative jobs, she says, but now "these kinds of contingency jobs are viable options."
"The long-held full-time job was proven not so secure a few years ago," Sutton Fell says. There is "a lot of skepticism now in putting all your eggs in one basket where employers don't owe you anything. The perception of a full-time job and what kind of security that actually lends has changed."
The new reality can be good for some workers. "It sounds so fringe but
there is study after study that says workers would rather have more flexibility than get paid more or more vacation days or
other, more traditional benefits that a full-time job would have," she says.
-- Written by Laurie Kulikowski in New York.
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