Additional eBay sales information has been added to this story.

NEW YORK (

TheStreet

) --Cyber Monday is the day consumers fill up virtual shopping carts with the latest deals from big box and online retailers alike, and

Amazon

(AMZN) - Get Report

,

Apple

(AAPL) - Get Report

, and

Microsoft

(MSFT) - Get Report

are reaping the benefits.

Building off momentum from a strong Black Friday, Cyber Monday sales are on pace to rise 30% year-over-year, according to

IBM

(IBM) - Get Report

, which tracks sales using its Smarter Commerce cloud-based analytics product.

Amazon, Apple, and Microsoft are among the biggest gainers in tech on Cyber Monday.

Amazon is a go-to destination, offering a variety of different products at sharply discounted prices. The stock is getting a bump in anticipation of stellar sales, gained more than 6% to close at $194.15 in recent trades, outpacing a 3%-plus move in the

Nasdaq Composite

.

With two of the top four real-time searches on Cyber Monday, Microsoft is having a banner day. The company's Xbox 360 4-gigabyte system with Kinect, and Xbox 360 4-gigabyte console are in heavy demand. Amazon is selling the Xbox 360 250-gigabyte Holiday bundle along with a $100 credit. Microsoft shares were up 2.35% to $24.87 in afternoon trades.

Apple

(AAPL) - Get Report

is another winner, with the company's iPod, iPad, and iPhone selling extremely well. The newest version of the iPod, has two entries among the top 14 searches on PriceGrabber's mobile site and apps. The 16-gigabyte

AT&T

(T) - Get Report

compatible version of the iPhone is ranked 19th. Apple shares advanced more than 3% to close at $376.12.

eBay

(EBAY) - Get Report

announced this morning that it had a Cyber Monday for the White Apple iPad 2 Wi-Fi 16GB, which was priced at $449 ($50 off MSRP), and it sold out in less than two hours. According to eBay, shoppers bought more than four iPads per minute.

According to PriceGrabber, the product seeing the heaviest online search demand is the Samsung LED 6000 Series TV, overtaking the

Canon

(CAJ) - Get Report

T3i camera for the top slot. Video games are also seeing strong search activity, especially those compatible with Microsoft's Xbox Kinect system.

Also standing out on Cyber Monday was clothing with The North Face Men's Denali Jacket made by

VF Corp.

(VFC) - Get Report

being the top product in clothing channels. A search on Amazon shows that jeans, outerwear and sleepwear are in demand as well.

--

Written by Chris Ciaccia in New York

.

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