It's a small startup with good intentions and questionable data-collection practices. Did programmers or managers loose site of the company mission: To make a better phone?

OnePlus says it offers a 30-minute charge that lasts 24 hours. Users say the android handset is solid and affordable. But at least one product, OxygenOS, has come under fire. Apparently the device has been collecting information it has no business collecting, and it's cult-like followers demand to know why.

It is gathering your personal serial number, how often you log on and off, what other applications you use, such as Microsoft Outlook and Slack and what Wi-Fi networks you connect to, writes Chris Moore of Chris's Security and Tech Blog, who discoved the process. Collecting data is common, but transmitting your personal data along with your phone's serial number is considered an invasion. 

"These event data contain timestamps of which activities were fired up in which in applications, again stamped with the phone's serial number," writes Moore.

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"I took to Twitter to ask OnePlus on Twitter how this could be turned off, which disappointingly led down the usual path of "troubleshooting" suggestions, before being met with radio silence. ..."

OnePlus has a large community in its "online space built exclusively for our OnePlus family, " says its website. The family must follow these logical rules of engagement. Perhaps the company needs new rules of engagement itself.

Ironically, its site sells a t-shirt line: Callection. An email to the company Wednesday to learn what that even means was not returned.

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