Beer is back...sort of.
So many people have a "Dry January" after over indulging during the holidays so beer-industry titans like Anheuser-Busch InBev (BUD) - Get Report , Molson Coors (TAP) - Get Report and Corona owner Constellation Brands (STZ) - Get Report (also in Jim Cramer's Action Alerts Plus portfolio) know that sales of beer and other alcohol around this time of year are typically as dead as a Christmas tree purchased in November.
But they're all hoping that the taps are pumped for the Super Bowl LII, this Sunday night.
And Michelob ULTRA, owned byAnheuser-Busch InBev and one of the fastest growing beer brand in the U.S., has a 30-second commercial starring actor Chris Pratt, titled "The Perfect Fit," hoping that you believe you can drink its beer and still look like Pratt.
Watch the video and you decide.
- And if you need more light beer options, check out this column.
For more Super Bowl ad coverage click here.
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