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In today’s marketplace of inventory shortages and rising prices, finding the car you want is more than a challenge--it can be a budget-buster.

Many car shoppers head out with their heart set on a specific car, but they should still review other comparable vehicles in the same class to make sure they haven't overlooked an even better choice, advises car search site Edmunds.com.

To find the right car, experts recommend considering things like how many passengers and how much cargo you carry, the length of your commute, the type of driving you do, and what safety features and other things you must have. After you set a budget and decide whether to lease or buy, it’s time to start narrowing down your choices.

The majority of car shoppers care more about the reliability of a car over any other factor, according to a consumer perception survey conducted regularly by Cox Automotive and Kelley Blue Book. Some 80% of car shoppers said that reliability and durability was the No. 1 factor in their search. Next most important was safety at 73% of shoppers, driving comfort (69%) driving performance (66%) affordability (56%) fuel efficiency (52%) and reputation (50%.) These were followed by interior layout, technology, exterior styling, ruggedness and lastly, prestige/sophistication, according to Kelley Blue Book’s Brand Watch report for the third quarter of 2022.

The Brand Watch report is a consumer perception survey that tracks what is most important to consumers when shopping for a new vehicle, as well as the brands and models that shoppers are looking for. Survey respondents are in-market for a new vehicle and recruited from car search site KBB.com.

Despite lower inventory levels, Toyota  (TM) - Get Free Report was the most-shopped for brand of all 18 non-luxury brands this year, the report found, and it’s held that spot for the past five years. Lower inventory can mean higher prices, and Toyota dealers ended October 2022 with an average of just 10 days’ supply of cars to sell, compared to 28 days for Ford  (F) - Get Free Report and 26 days for General Motors  (GM) - Get Free Report.

Based on the third quarter 2022 KBB Brand Watch report, here are the most and least popular vehicle brands among car shoppers. Non-luxury brands are listed first, followed by luxury brands. 

1 phev2 rav4 prime toyota
2 F150 ford 20
3 Chevrolet-Silverado-ZR2-101
4 accord honda my22 a
5 elantra hyundai 2020
6 kia
7 rogue SPORT nissan
8 gmc canyon gmc
9 wrangler Jeep Wrangler jeep
10 crosstrek subaru phev 2021
11 hellcat srt widebody dodge stellantis
12 taos vw my22 front
13 Ram Pickup 1500
14 mazda3 mazda my23
15 pacifica chrysler 22
16 mini cooper mini electric bmw usa
17 mirage 2022 mitsubishi
18 fiat 500e Fiat
19 bmw logo sh
20 rx lexus my23 d
21 CT5 Cadillac 21
22 q4 etron audi b
23 Eclass mercedes benz
24 tesla charging SH
25 Integra Acura c
25 enclave buick my22
26 QX80 infiniti
27 g80 genesis my23 b
28 xc90 volvo
29 navigator lincoln my23
30 Land Rover Defender 110 2022 land rover
31 cayman gt4 porsche
32 F-TYPE jaguar 2
34 r1t rivian night
35 stelvio alfa romeo b 2021
36 lux4 polestar 2 polestar
37 ghibli maserati 2 2021
38 lucid-air-exterior-09 lucid

See the full reports for luxury and non luxury vehicles at Cox Automotive.