Rachel Aldrich

Recent Articles By The Author

Can Apple's Tim Cook Hold a Candle to Steve Jobs?

Can Apple's Tim Cook Hold a Candle to Steve Jobs?

On the 10th anniversary of Jobs' masterful unveiling of Apple's revolutionary iPhone, we look at how his successor stacks up.

Facebook Aggressively Ramping Up Advertising Efforts for 2017

Facebook Aggressively Ramping Up Advertising Efforts for 2017

The social media company is rolling out several new advertising efforts, including inserting ads into Instagram stories.

New EU Rules Could Gouge Facebook, Apple and Alphabet's Ad Sales

New EU Rules Could Gouge Facebook, Apple and Alphabet's Ad Sales

The new privacy proposal will prevent online messaging services from tracking users' online activity to create targeted ads.

Alibaba Looks to Add Chinese Retailer Intime for $2.6 Billion

Alibaba Looks to Add Chinese Retailer Intime for $2.6 Billion

The move will help the Chinese e-commerce giant continue to blur the lines between its online and in-person locations.

Will Snap's Unique Marketing Strategies Change the Tech World in 2017?

Will Snap's Unique Marketing Strategies Change the Tech World in 2017?

The private social media company's marketing strategy for its first piece of hardware, Spectacles, has been less than conventional -- but has also paid off.

FANG Stocks Kick Off the Year with a Fireworks Show

FANG Stocks Kick Off the Year with a Fireworks Show

Facebook has been red-hot.

Worried a Trump Tweet Will Torpedo Your Stock Portfolio? There's an App for That

Worried a Trump Tweet Will Torpedo Your Stock Portfolio? There's an App for That

Trigger will send you a personalized alert every time the voluble president-elect tweets about a company you own.

Gartner to Scoop Up CEB for $3.3 Billion

Gartner to Scoop Up CEB for $3.3 Billion

The deal for the best-practices tech company will create a leading global research and advisory company and will be immediately accretive to Gartner's earnings per share.

SoundCloud in Deal Talks With Google After Spotify Drops Out

SoundCloud in Deal Talks With Google After Spotify Drops Out

The Alphabet unit reportedly is looking to buy the streaming platform, less than a month after Spotify abandoned its own plans to do so.

Why Doesn't Samsung Have a Siri or an Alexa Like Apple and Amazon?

Why Doesn't Samsung Have a Siri or an Alexa Like Apple and Amazon?

The South Korean tech giant says it will bring the 'future of audio' to this week's Consumer Electronics Show, but for now that apparently doesn't include its own AI assistant.