Rachel Aldrich

Recent Articles By The Author

Can Apple's Tim Cook Hold a Candle to Steve Jobs?

Can Apple's Tim Cook Hold a Candle to Steve Jobs?

On the 10th anniversary of Jobs' masterful unveiling of Apple's revolutionary iPhone, we look at how his successor stacks up.

Facebook Aggressively Ramping Up Advertising Efforts for 2017

Facebook Aggressively Ramping Up Advertising Efforts for 2017

The social media company is rolling out several new advertising efforts, including inserting ads into Instagram stories.

New EU Rules Could Gouge Facebook, Apple and Alphabet's Ad Sales

New EU Rules Could Gouge Facebook, Apple and Alphabet's Ad Sales

The new privacy proposal will prevent online messaging services from tracking users' online activity to create targeted ads.

Alibaba Looks to Add Chinese Retailer Intime for $2.6 Billion

Alibaba Looks to Add Chinese Retailer Intime for $2.6 Billion

The move will help the Chinese e-commerce giant continue to blur the lines between its online and in-person locations.

Will Snap's Unique Marketing Strategies Change the Tech World in 2017?

Will Snap's Unique Marketing Strategies Change the Tech World in 2017?

The private social media company's marketing strategy for its first piece of hardware, Spectacles, has been less than conventional -- but has also paid off.