On the first-quarter earnings call, management set out to quiet chatter that Google is struggling to keep up with consumers' shift to mobile devices.
Analysts will be watching paid click growth and looking for signs that the company is doing a better job monetizing mobile.
Mobile sales kept Facebook afloat during a quarter that was hampered by the strength of the U.S. dollar. The prospect of revenue from video ads, meanwhile, remains murky.
The social network's burgeoning mobile advertising business is expected to show continued strength and uplift first-quarter results.
The EU's antitrust investigation will be a key topic of interest when Google reports first-quarter results.
Facebook is tweaking its News Feed with the goal of selecting the very best content for its users, but the changes could present new challenges for marketers.
The social network heads into its first-quarter report with a strong advertising business that is expected to produce solid sales.
The company looks to raise its profile in the highly competitive messaging market with changes designed to spark private conversations.
When it comes to mobile payments, Canada has two big advantages working in its favor.
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