James Fernandez

James Fernandez is a freelance writer based in Newark, New Jersey.

Recent Articles By The Author

It's Nike vs. Adidas in the World Cup Semis

It's Nike vs. Adidas in the World Cup Semis

Nike rules the sports apparel universe but Adidas owns the soccer universe. Can Nike change that with a Brazil win?

What Free Agency Means for LeBron James, the Marketing Machine

What Free Agency Means for LeBron James, the Marketing Machine

Will the NBA player remain an endorsement star even if he goes to yet another team?

O'Bannon v. NCAA Suit Could Be a Game Changer in College Athletics

O'Bannon v. NCAA Suit Could Be a Game Changer in College Athletics

The Ed O'Bannon-led class action lawsuit against the NCAA is just one in a series that will have a hand in shaping the business of pro and college sports in the years to come.

Clorox Insider Trading or More Golf Course Chatter Among the Big Dogs?

Clorox Insider Trading or More Golf Course Chatter Among the Big Dogs?

Pro golfer Phil Mickelson, activist investor Carl Icahn and sports bettor Billy Walters are under a microscope now because they won big on Clorox in 2011. But did they actually do anything wrong?

AMC Takes a Gamble Prolonging <I>Mad Men's</I> Season Finale

AMC Takes a Gamble Prolonging Mad Men's Season Finale

A final 'half season' did wonders for Breaking Bad but will it for Mad Men?