John Martellaro

John Martellaro has been writing about computers in print since 1980 and on the Internet since 1996. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. John is currently the Senior Editor for Analysis and Reviews at The Mac Observer. He earned his Masters in physics from the University of West Florida. Follow him on Twitter at @jmartellaro

Recent Articles By The Author

Why Apple Is So Despised

Why Apple Is So Despised

Apple has been an easy target for criticism but the reasons have nothing to do with Apple's performance.

Apple Products Best Appreciated as a Whole

Apple Products Best Appreciated as a Whole

It's easy to look at one aspect of Apple's business and find fault. Look at the whole and the picture changes.

Apple's TV Innovation Will Be Unexpected

Apple's TV Innovation Will Be Unexpected

If innovation is defined as something new and unexpected, then how is it that some observers are so sure that Apple's window of opportunity with next generation TV is closing?

Apple Will Outlive the Competition

Apple Will Outlive the Competition

Forget growth trends. Apple's long-term prospects look very good.

Apple's Tim Cook Is Not Required to Entertain Us

Apple's Tim Cook Is Not Required to Entertain Us

Apple's CEO Tim Cook is required to lead well, nourish the Apple vision and report on the company's business operations. He was not hired to entertain us.