John Martellaro

John Martellaro has been writing about computers in print since 1980 and on the Internet since 1996. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. John is currently the Senior Editor for Analysis and Reviews at The Mac Observer. He earned his Masters in physics from the University of West Florida. Follow him on Twitter at @jmartellaro

Recent Articles By The Author

How the Tech Web Frenzy Gets Apple Wrong

How the Tech Web Frenzy Gets Apple Wrong

People love the Apple history, story and drama. So tech writers become gossip columnists. If one writer successfully creates a lot of excitement, others panic that a sober assessment will fall flat. As a result, we get the Apple "echo chamber."

Apple's Vision Shreds Amazon Fire TV, Other Competitors

Apple's Vision Shreds Amazon Fire TV, Other Competitors

With a flood of set-top boxes looking to compete with Apple TV, what will the company offer as an alternative?

Tim's Got This: Question Apple's Revenue Growth at Your Own Peril

Tim's Got This: Question Apple's Revenue Growth at Your Own Peril

Apple's whole is unlike anything else on the market, and can always deliver a sensational quarter.

Apple's True Innovation Is Making Tools, Not Toys

Apple's True Innovation Is Making Tools, Not Toys

More than any other company, Apple believes in making tools that add to our lives and, in turn, help us be productive. The right question to ask is: just what is the next innovation that will do that?

Apple's CarPlay Will Have a Huge Long-Term Payoff

Apple's CarPlay Will Have a Huge Long-Term Payoff

The early thinking about Apple's CarPlay doesn't even begin to size up the long-term prospects and payoff for Apple.

Outsiders Can't Define Apple's New Products: Opinion

Outsiders Can't Define Apple's New Products: Opinion

Before Apple announces a new product, there's lots of speculation. That's interesting and fun -- so long as you remember Apple is doing the innovating.

Barnes & Noble Should Shut the Book on Nook

Barnes & Noble Should Shut the Book on Nook

Barnes & Noble doesn't need to depend on its Nook to become a great bookstore once again.

Apple's Tortured Relationship with the Enterprise

Apple's Tortured Relationship with the Enterprise

Years ago, Apple battled Microsoft for the business of corporate America and generally lost. In time, Apple moved on to become the darling of consumers. So how did Apple get where it is today?

How Apple CEO Tim Cook Infuriates Investors

How Apple CEO Tim Cook Infuriates Investors

Analysts want Apple to increase smartphone unit share because that puts money in investor pockets. However, Apple CEO Cook has another, more important, agenda.

Why Apple Is Ignoring Google's Tactics

Why Apple Is Ignoring Google's Tactics

Apple's products speak for themselves and then generate boatloads of revenue and earnings. That's real performance.