John Martellaro

John Martellaro has been writing about computers in print since 1980 and on the Internet since 1996. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. John is currently the Senior Editor for Analysis and Reviews at The Mac Observer. He earned his Masters in physics from the University of West Florida. Follow him on Twitter at @jmartellaro

Recent Articles By The Author

What Apple CEO Tim Cook Means When He Promises iPad Innovation

What Apple CEO Tim Cook Means When He Promises iPad Innovation

At Apple's last earnings report, CEO Tim Cook suggested there is innovation to be had with the iPad, which would spur new sales. How will that happen?

Microsoft's Similarities to Apple Will Be Its Salvation

Microsoft's Similarities to Apple Will Be Its Salvation

All along, Microsoft has shared key, overlooked similarities to Apple. They can save the company, for now.

An iPhone 6 With a Sapphire Display Would Change Everything

An iPhone 6 With a Sapphire Display Would Change Everything

Apple has locked up a big part of the world's sapphire production capacity. Apple customers have a special appreciation for a finely crafted instrument. This will be big.

How to Evaluate the Risks When Companies Copy Apple's Technology

How to Evaluate the Risks When Companies Copy Apple's Technology

When a tech giant copies other company's product, especially one from Apple, it incurs serious risks. Here's how to size up those risks.

Amazon Can Never Be Like Apple, No Matter How Hard It Tries

Amazon Can Never Be Like Apple, No Matter How Hard It Tries

Both Apple and Amazon sell smartphones. Both Apple and Amazon sell tablets. And they both sell music and videos. But Amazon can never be like Apple. Ever.

Apple's iPad Tech Advances Will Catch the Competition Off Guard

Apple's iPad Tech Advances Will Catch the Competition Off Guard

Apple is working effectively to cannibalize the PC industry with high quality iPads as well as attractive, excellent quality consumer Macs at decreasing prices, intent the iPad will assume a massive sales and technical lead over sleeping competition.

Tim Cook Is Doing Just Fine, One 'Incremental' Step at a Time

Tim Cook Is Doing Just Fine, One 'Incremental' Step at a Time

Many have called for Apple to dream up a new toy, so to speak, as evidence of its ability to innovate on demand, out of the blue. But genuine innovation comes from the fundamentals: providing a valuable service and letting the hardware evolve synergistically. John Martellaro explains.

Here's Why Apple Can't Dawdle in Replacing Leadership

Here's Why Apple Can't Dawdle in Replacing Leadership

Apple should identify and develop young people, now in their 30s and 40s, to someday take over the company.

Why Microsoft Should Torpedo the Surface Tablet

Why Microsoft Should Torpedo the Surface Tablet

The Surface tablet is losing money and doesn't seem to fit in with Microsoft's new vision. It's time to rethink its existence.

Why Amazon Shouldn't Make a Smartphone, But Will Anyway

Why Amazon Shouldn't Make a Smartphone, But Will Anyway

It's one thing to deliver books, magazines and movies on a Kindle Fire HDX, but it's quite another thing to be the sacred holder of the customer's personal life.