John Martellaro

John Martellaro has been writing about computers in print since 1980 and on the Internet since 1996. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. John is currently the Senior Editor for Analysis and Reviews at The Mac Observer. He earned his Masters in physics from the University of West Florida. Follow him on Twitter at @jmartellaro

Recent Articles By The Author

What Apple CEO Tim Cook Means When He Promises iPad Innovation

What Apple CEO Tim Cook Means When He Promises iPad Innovation

At Apple's last earnings report, CEO Tim Cook suggested there is innovation to be had with the iPad, which would spur new sales. How will that happen?

Microsoft's Similarities to Apple Will Be Its Salvation

Microsoft's Similarities to Apple Will Be Its Salvation

All along, Microsoft has shared key, overlooked similarities to Apple. They can save the company, for now.

An iPhone 6 With a Sapphire Display Would Change Everything

An iPhone 6 With a Sapphire Display Would Change Everything

Apple has locked up a big part of the world's sapphire production capacity. Apple customers have a special appreciation for a finely crafted instrument. This will be big.

How to Evaluate the Risks When Companies Copy Apple's Technology

How to Evaluate the Risks When Companies Copy Apple's Technology

When a tech giant copies other company's product, especially one from Apple, it incurs serious risks. Here's how to size up those risks.

Amazon Can Never Be Like Apple, No Matter How Hard It Tries

Amazon Can Never Be Like Apple, No Matter How Hard It Tries

Both Apple and Amazon sell smartphones. Both Apple and Amazon sell tablets. And they both sell music and videos. But Amazon can never be like Apple. Ever.